K-ecommerce Appoints Rich Fowler to Lead Partner Channel Strategy

Quebec, Canada —February 27, 2025 —k-ecommerce, a leading B2B online commerce and payment solution, has appointed Rich Fowler as Partner Channel Manager to help technology providers accelerate growth, expand their ecommerce capabilities and strengthen long-term customer relationships ensuring maximum revenue and value for customers.

With over 25 years of experience building and scaling global partner programs, Fowler will lead k-ecommerce’s partner strategy, focusing on fostering deep, collaborative relationships with technology providers. His approach goes beyond winning new customers, with a deep commitment to helping partners retain and expand their existing relationships, which is key to sustainable growth in today’s digital economy.

“Success in the partner ecosystem isn’t about selling software; it’s about helping them grow, win, and keep customers,” said Fowler. “What drew me to k-ecommerce is its real commitment to partnerships. Beyond a great product, we have a mission to deliver partners the right tools, support and expertise to bring lasting success.”

In his role, Fowler will focus on enhancing partner enablement, driving business growth and fostering long-term collaboration with resellers and independent software vendors. His priorities include:

• Strengthening relationships with existing partners while identifying and onboarding high-value partners looking to expand their ecommerce capabilities.
• Establishing clear success metrics aligned with business outcomes, including revenue growth, customer adoption and scalability.
• Enhancing training and educational resources to ensure partners have the expertise and tools to succeed, whether they need full sales support or are building an ecommerce practice within their business.
• Leveraging AI-driven insights to help partners improve sales processes, streamline operations and better serve customers.

“The best partnerships are built on trust, support and shared success,” Fowler added. “We’re dedicated to helping partners grow by making ecommerce simpler, more efficient and scalable. I’m excited to be on that journey.”

Rich delivers a well-rounded perspective to k-ecommerce’s partner program, having held positions spanning sales, marketing and business development at companies like Progressus Software and Stratos Cloud Alliance. In those previous roles, Fowler built and scaled many partner programs, prioritizing enablement, training and real business impact. At k-ecommerce, his finesse for relationship management and strategic growth initiatives will help partners align with evolving market demands while delivering value-driven commerce solutions to their customers, built intentionally with them in mind.

Beyond his professional achievements, Fowler is a professional presentation coach, non-profit event emcee, ice hockey official, self-defense instructor and an amateur hot air balloon enthusiast.

To learn more about k-ecommerce and its partner program, please visit https://k-ecommerce.com/referral-program.

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About k-ecommerce

K-ecommerce is mdf commerce’s platform for SMBs, providing all-in-one ecommerce and digital payment solutions integrated to Acumatica and Microsoft Dynamics. K-ecommerce simplifies and accelerates online growth, offering a complete omnichannel ecommerce solution supporting both B2B and D2C engagement. Get in touch to learn more.

Media Contact

Avery Hand
PANBlast for k-ecommerce
k-ecommerce@panblastPR.com