Distributors and ecommerce
The rapid growth of B2C ecommerce has had a ripple effect on B2B businesses. A well-designed B2C customer experience offers the convenience and personalization that B2B buyers seek in their business purchases.
That’s why over 69% of B2B digital leaders have expanded into new channels in the last two years.
This shift in purchasing habits and the online market growth give B2B ecommerce distributors with an ERP-integrated platform a significant advantage.