Personalizing ecommerce for B2B and B2C
The hyper-personalized experiences B2C customers often receive have significantly impacted B2B clients. Most B2B shoppers now expect businesses to give them the same experience their B2C counterparts get. In fact, 73% of B2B customers expect brands to understand their needs and personalize their products accordingly, while 56% expect every offer to be personalized.
Despite such massive demand, many wholesale ecommerce businesses lag behind other businesses in implementing ecommerce personalization for their B2B and B2C clients. This gives ecommerce wholesalers utilizing an ERP-integrated platform an enormous competitive advantage.