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ERP-integrated ecommerce for wholesalers

Are you looking for the best wholesale ecommerce platform to automate your manual processes and improve your B2B and B2C customers’ buying experiences?

Personalizing ecommerce for B2B and B2C

The hyper-personalized experiences B2C customers often receive have significantly impacted B2B clients. Most B2B shoppers now expect businesses to give them the same experience their B2C counterparts get. In fact, 73% of B2B customers expect brands to understand their needs and personalize their products accordingly, while 56% expect every offer to be personalized.

Despite such massive demand, many wholesale ecommerce businesses lag behind other businesses in implementing ecommerce personalization for their B2B and B2C clients. This gives ecommerce wholesalers utilizing an ERP-integrated platform an enormous competitive advantage.

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Empowering B2B efficiency

Adopting an ERP-integrated ecommerce platform for wholesalers helps you offer B2B and B2C customers a smooth buying experience, making your business stand out in a highly competitive niche.

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Wholesalers evolve with k-ecommerce

Our B2B and B2C wholesale ecommerce platform reshapes the way wholesalers do business through four key benefits:

Personalized B2C experiences for B2B buyers

According to a 2022 Gartner Survey, 83% of B2B customers prefer ordering online through ecommerce platforms. With k-ecommerce, both B2B and B2C shoppers can place orders from anywhere in the world without requiring your staff’s support. They can also update their accounts, track orders, view invoices, and easily reorder products. That gives them the personalized experience they want and appreciate.

This enhances customer satisfaction and, at the same time, frees up your sales and customer service teams to focus on other high-value activities that grow your company.

Advanced B2B checkout customization for wholesale transactions

Using ecommerce platforms built for B2C in B2B wholesale environments is like fitting a square peg into a round hole—especially at checkout. These systems simply aren’t built to handle B2B transactions due to the many variables that just don’t exist in B2C sales. For example, there’s no accounting for customer-specific pricing that’s a hallmark of wholesale relationships. These platforms also weren’t constructed to make bulk ordering easy and lack case-pack logic to streamline orders at scale.

However, k-ecommerce is built from the ground up to address all the common pain points within B2B ecommerce. With our ERP-integrated system working for you, your company can accommodate negotiated terms, tax exemptions, purchase order support, and more. It’s also designed to be as flexible as possible when it comes to payments, with net terms, ACH, and invoice payment support through KIP. Role-based access and permission controls make the checkout experience even smoother for corporate wholesale buyers.

Seamless integration with ERP systems

Our platform integrates seamlessly with ERP solutions like SAP Business One, Microsoft Dynamics 365, and Acumatica. As a result, your global inventory remains updated and accurate as new stock arrives and orders ship out. It also eliminates human error and provides comprehensive customer data.

Automating wholesale operations with ERP integration

With powerful ERP integrations built into our platform, k-ecommerce gives you real-time updates for your inventory, pricing, customer records, and tax rules. This means you can streamline your ecommerce and avoid the tedious and error-prone task of manual data entry. It also gives you the easiest way to handle repetitive tasks including sending out confirmation emails, notifying customers of shipment status, and generating invoices. All of these tasks and more can be handled automatically through our ERP-integrated ecommerce platform, ensuring the smoothest and fastest order processing possible. That adds up to fewer complaints and leaner operational overhead so you can accomplish more at a lower cost and with higher customer satisfaction.

Expand your market reach

Wholesalers can reach a much larger customer base by catering to both B2B and B2C. B2B lets you handle bulk orders from retailers, distributors, and other businesses. With B2C, you can sell your goods directly to end consumers. A wholesale ecommerce platform like k-ecommerce helps you efficiently serve both types of customers and increase your revenue potential.

Role-based access and account management for B2B buyers

One of the most beneficial features of k-ecommerce for wholesale B2B companies is the ability to set up different profiles for each buyer. These can be customized with tailored permissions depending on the buyer — for example, certain buyers can be designated order-only, while others can be given permission to view invoices or approve purchase orders. Depending on the situation, you can determine administrative roles and establish the order approval workflows that make the most sense for your internal compliance requirements.

The account management features included in k-ecommerce’s platform makes it easier for you to gain visibility and more control for the large accounts you service, even when you’re dealing with high-volume orders or multiple locations.

Unified platform for B2B and B2C sales channels

Rather than trying to juggle two distinct ecommerce platforms for B2B and B2C customers, k-ecommerce gives you the opportunity to offer a seamless experience for both. Thanks to its ability to run two distinct portals from the same ERP and product database, you can serve both customer bases with the same level of responsiveness and convenience despite their wildly different needs.

For example, you can have segment-specific pricing, branding, and user experiences without the need to duplicate the entire infrastructure behind your ecommerce stores. Having everything integrated also means you can enjoy centralized reporting, reduced maintenance requirements, and a consistent brand presence across all your channels. This makes the k-ecommerce platform the ideal solution for B2C outlet stores, seasonal D2C sales, or localized online shops built from the same backend.

Understand customer preferences with real-time analytics

One of the key benefits of a wholesale ecommerce platform like k-ecommerce is its ability to integrate with analytics tools such as Google Analytics. This gives you the necessary data about your clients, like their shopping behavior, demographics, and other insights, to help you deeply personalize your products and expand your reach as a wholesale business.

Integrated third-party tools to extend wholesale capabilites

One of the most beneficial features of k-ecommerce for wholesale B2B companies is the ability to set up different profiles for each buyer. These can be customized with tailored permissions depending on the buyer — for example, certain buyers can be designated order-only, while others can be given permission to view invoices or approve purchase orders. Depending on the situation, you can determine administrative roles and establish the order approval workflows that make the most sense for your internal compliance requirements.

The account management features included in k-ecommerce’s platform makes it easier for you to gain visibility and more control for the large accounts you service, even when you’re dealing with high-volume orders or multiple locations.

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Plans and pricing

Diverse industries, unique stories, complex challenges, but one thing in common: businesses around the globe turn to k-ecommerce for their digital evolution.

We offer affordable plans with a wide portfolio of supplementary modules and custom development and design options tailored to your business needs.

Schedule your demo

Come get a first-hand look at what k‑ecommerce can do for your business.

Frequently Asked Questions

Q. What features should I look for when researching wholesale ecommerce platforms?

Ideally, a wholesale B2B ecommerce platform should provide you with ERP integration, the ability to customize role-based access, powerful analytics, and the capacity to connect other tools you use every day. With k-ecommerce’s ERP-integrated wholesale ecommerce solution, you can have a platform that checks off all these items and many more.

Q. How does ERP integration benefit wholesale businesses?

Integrating your ecommerce platform with your ERP means all the information you need is provided right at your fingertips and is synchronized across all channels. This means you don’t have to worry about mistakes and delays caused by manual data entry, which can be especially damaging when dealing with large accounts and orders.

Q. Can I use k-ecommerce for both B2C and B2B sales?

Absolutely — our platform is designed to give you distinct portals for each type of customer, with all the necessary functions they expect. This makes it easy for you to set up hybrid B2B/B2C sales and serve multiple customer bases without a lot of redundancy or siloed operations.

Q. How does k-ecommerce handle customer-specific pricing and terms?

Our B2B wholesale platform gives you the power to establish specific rules for each customer, helping you provide the most relevant pricing, terms, and catalogs for them. We make it possible for you to have the B2B checkout flexibility needed to provide the most appropriate experience for your buyers no matter what the situation may be.

Q. Is it possible to automate my entire order-to-cash process?

With the power of k-ecommerce’s platform integrated into your ecommerce presence, you have the ability to automate as much of the process as possible. Our software was built to streamline your operations in the way that’s most beneficial for you and your customer base, so you’ll always have the functions and user experience that’s right for your business.