{"id":52104,"date":"2024-09-03T16:56:46","date_gmt":"2024-09-03T20:56:46","guid":{"rendered":"https:\/\/k-ecommerce.com\/?page_id=52104"},"modified":"2024-09-26T15:07:05","modified_gmt":"2024-09-26T19:07:05","slug":"personnalisation-du-commerce-electronique-b2b","status":"publish","type":"page","link":"https:\/\/k-ecommerce.com\/fr\/modele-daffaires\/personnalisation-du-commerce-electronique-b2b","title":{"rendered":"Personnalisation du commerce \u00e9lectronique B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52104\" class=\"elementor elementor-52104 elementor-51409\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cee0d36 e-con-full e-flex e-con e-parent\" data-id=\"cee0d36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-641389b col-full-left-xl col-full-left-xxl e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"641389b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245f431 elementor-widget elementor-widget-heading\" data-id=\"245f431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La v\u00e9ritable personnalisation du commerce \u00e9lectronique B2B offre \u00e0 chaque acheteur une exp\u00e9rience unique, pertinente et simplifi\u00e9e.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b89ca elementor-widget elementor-widget-text-editor\" data-id=\"10b89ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transformez vos acheteurs en ambassadeurs fid\u00e8les gr\u00e2ce \u00e0 des exp\u00e9riences de commerce \u00e9lectronique uniques, adapt\u00e9es non seulement \u00e0 leur r\u00f4le et leurs pr\u00e9f\u00e9rences, mais \u00e9galement \u00e0 leurs conditions de paiement et contractuelles &#8211; et ce \u00e0 chaque transaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33b71e0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"33b71e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4e541 elementor-widget elementor-widget-image\" data-id=\"2e4e541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/02\/KEC-blog-4BigAR-1200x628-Wp-EN-1024x536.jpg\" class=\"attachment-large size-large wp-image-16028\" alt=\"\" srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/02\/KEC-blog-4BigAR-1200x628-Wp-EN-1024x536.jpg 1024w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/02\/KEC-blog-4BigAR-1200x628-Wp-EN-300x157.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/02\/KEC-blog-4BigAR-1200x628-Wp-EN-768x402.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/02\/KEC-blog-4BigAR-1200x628-Wp-EN-600x314.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/02\/KEC-blog-4BigAR-1200x628-Wp-EN-500x262.jpg 500w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/02\/KEC-blog-4BigAR-1200x628-Wp-EN.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-593117b e-flex e-con-boxed e-con e-parent\" data-id=\"593117b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-315eb88 e-con-full e-flex e-con e-child\" data-id=\"315eb88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1ebc4 elementor-widget elementor-widget-heading\" data-id=\"1a1ebc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qui diff\u00e9rencie la personnalisation du commerce \u00e9lectronique B2B de celle du B2C ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9752a6 e-con-full e-flex e-con e-child\" data-id=\"b9752a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5074801 e-con-full e-flex e-con e-child\" data-id=\"5074801\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02161ad elementor-widget elementor-widget-text-editor\" data-id=\"02161ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La personnalisation \u00e0 grande \u00e9chelle attendue par les acheteurs B2B n\u00e9cessite d\u2019exploiter les donn\u00e9es de votre client\u00e8le et d\u2019adapter vos messages et vos offres aux segments sp\u00e9cifiques de votre audience B2B.<\/p><p>Alors que la personnalisation B2C cible souvent des consommateurs uniques qui effectuent des achats uniques, parfois de mani\u00e8re impulsive, la personnalisation du commerce \u00e9lectronique B2B doit prendre en compte les nombreuses complexit\u00e9s et les facteurs sp\u00e9cifiques qui caract\u00e9risent ces transactions:<\/p><ul><li>Les achats B2B peuvent n\u00e9cessiter plusieurs niveaux d\u2019approbation, des n\u00e9gociations contractuelles ou des propositions formelles.<\/li><li>Les acheteurs B2B prennent souvent leurs d\u00e9cisions d\u2019achat en fonction des interactions pass\u00e9es, de la r\u00e9putation, des prix et de la capacit\u00e9 \u00e0 proposer une exp\u00e9rience d\u2019achat sans accroc.<\/li><li>Les produits ou services B2B s\u2019adressent \u00e0 un groupe d\u2019individus, ou <a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey#:~:text=When%20buyers%20are,5%25%20or%206%25\">comit\u00e9s d\u2019achat, qui comptent g\u00e9n\u00e9ralement 6 \u00e0 10 d\u00e9cideurs.<\/a><\/li><li>Les entreprises B2B doivent proposer des mod\u00e8les de tarification personnalis\u00e9e, en tenant compte des remises sur volume, de la tarification contractuelle ou des structures de tarification sur mesure adapt\u00e9es \u00e0 chaque activit\u00e9.<\/li><li><a href=\"https:\/\/k-ecommerce.com\/blog\/importance-of-personalized-catalogs-in-b2b-ecommerce\">Les catalogues B2B<\/a> doivent offrir diff\u00e9rents niveaux d\u2019acc\u00e8s selon les fonctions des collaborateurs. Les clients B2B ont souvent plusieurs collaborateurs qui acc\u00e8dent \u00e0 diff\u00e9rentes parties du processus, et il est peu probable que la personne qui passe la commande soit la m\u00eame que celle qui effectue le paiement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d424330 e-con-full e-flex e-con e-child\" data-id=\"d424330\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c86ea1 elementor-widget elementor-widget-text-editor\" data-id=\"9c86ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin de r\u00e9pondre aux probl\u00e9matiques et aux besoins uniques, les entreprises B2B doivent disposer des capacit\u00e9s de personnalisation n\u00e9cessaires pour pouvoir proposer des produits et des services adapt\u00e9s \u00e0 chaque client. Les investissements actuels en mati\u00e8re de personnalisation montrent que les entreprises en font une priorit\u00e9 absolue.<\/p><p>Selon les donn\u00e9es de <a href=\"https:\/\/business.adobe.com\/blog\/how-to\/the-best-b2b-commerce-personalization-tactics-backed-by-data\">Adobe<\/a>, 63\u00a0% des entreprises de commerce \u00e9lectronique B2B investissent dans l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client en ajoutant de nouvelles fonctions de personnalisation, mais 40\u00a0% des petites entreprises admettent que la personnalisation constituera un d\u00e9fi majeur pour elles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b8a57 elementor-widget elementor-widget-image\" data-id=\"58b8a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-01.jpg\" class=\"attachment-large size-large wp-image-51528 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-01.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-01-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-01-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-01-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-01-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3162d05 e-flex e-con-boxed e-con e-parent\" data-id=\"3162d05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9b8b730 e-con-full e-flex e-con e-child\" data-id=\"9b8b730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f51ff7a elementor-widget elementor-widget-heading\" data-id=\"f51ff7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les principaux obstacles \u00e0 la personnalisation du commerce \u00e9lectronique B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff7fa7f e-con-full e-flex e-con e-child\" data-id=\"ff7fa7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e8e94b e-con-full e-flex e-con e-child\" data-id=\"8e8e94b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2288f3a elementor-widget elementor-widget-image\" data-id=\"2288f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-fragmented.png\" class=\"attachment-large size-large wp-image-51499 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-fragmented.png 500w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-fragmented-300x300.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-fragmented-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88caf1f elementor-widget elementor-widget-heading\" data-id=\"88caf1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Des donn\u00e9es fragment\u00e9es<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d67cd elementor-widget elementor-widget-text-editor\" data-id=\"33d67cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seules 68\u00a0% des entreprises B2B utilisent les donn\u00e9es comportementales et transactionnelles collect\u00e9es sur leurs boutiques en ligne pour personnaliser leur site Web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1e8843 e-con-full e-flex e-con e-child\" data-id=\"d1e8843\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e98342 elementor-widget elementor-widget-image\" data-id=\"5e98342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-infra.png\" class=\"attachment-large size-large wp-image-51501 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-infra.png 500w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-infra-300x300.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-infra-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8661c26 elementor-widget elementor-widget-heading\" data-id=\"8661c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les limites de l\u2019infrastructure<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b85835 elementor-widget elementor-widget-text-editor\" data-id=\"4b85835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/b2bmarketing.wbresearch.com\/blog\/personalization-the-new-foundation-of-b2b-digital-sales\">62\u00a0%<\/a> des entreprises B2B estiment qu\u2019elles doivent mettre \u00e0 niveau leur infrastructure de commerce \u00e9lectronique actuelle ou red\u00e9finir leur plateforme afin de proposer aux acheteurs un parcours d\u2019achat plus fluide et personnalis\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f79810c e-con-full e-flex e-con e-child\" data-id=\"f79810c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89413ee elementor-widget elementor-widget-image\" data-id=\"89413ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-personalization.png\" class=\"attachment-large size-large wp-image-51505 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-personalization.png 500w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-personalization-300x300.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-personalization-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aadf763 elementor-widget elementor-widget-heading\" data-id=\"aadf763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les tactiques ad hoc de personnalisation <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c846b elementor-widget elementor-widget-text-editor\" data-id=\"b0c846b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises sont partag\u00e9es \u00e0<a href=\"https:\/\/b2bmarketing.wbresearch.com\/blog\/personalization-the-new-foundation-of-b2b-digital-sales\"> 50\/50<\/a> quant \u00e0 la question de savoir si elles ont mis en place une strat\u00e9gie de personnalisation document\u00e9e. 49\u00a0% d\u2019entre elles n\u2019en ont aucune ou sont encore en train de travailler \u00e0 sa mise en place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff687a5 e-con-full e-flex e-con e-child\" data-id=\"ff687a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43982d elementor-widget elementor-widget-image\" data-id=\"e43982d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-opps.png\" class=\"attachment-large size-large wp-image-51503 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-opps.png 500w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-opps-300x300.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-opps-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c895579 elementor-widget elementor-widget-heading\" data-id=\"c895579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Des opportunit\u00e9s inexploit\u00e9es<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484a72f elementor-widget elementor-widget-text-editor\" data-id=\"484a72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>55\u00a0% des entreprises B2B s\u2019informent activement sur les possibilit\u00e9s de personnalisation, notamment sur la mani\u00e8re d\u2019exploiter les outils et les technologies existants pour y parvenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d739582 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d739582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/cas-dutilisation\/b2b-fr\/differences-commerce-electronique-b2b-b2c\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0afd932 e-flex e-con-boxed e-con e-parent\" data-id=\"0afd932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1606432 e-con-full e-flex e-con e-child\" data-id=\"1606432\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a1b7263 e-con-full e-flex e-con e-child\" data-id=\"a1b7263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1471371 elementor-widget elementor-widget-heading\" data-id=\"1471371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour ma\u00eetriser les bases de la personnalisation, commencez par un portail B2B en ligne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76dbc1b elementor-widget elementor-widget-text-editor\" data-id=\"76dbc1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La personnalisation doit \u00eatre un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie commerciale, que vous souhaitiez lancer un site de commerce \u00e9lectronique transactionnel ou tout simplement commencer par un portail client B2B en ligne. Si vous \u00eates novice en mati\u00e8re de vente et de services en ligne et qu\u2019un projet complet de commerce \u00e9lectronique B2B vous semble trop ambitieux, un portail en libre-service pour les clients est facile \u00e0 mettre en place et \u00e0 exploiter rapidement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490c479 e-con-full e-flex e-con e-child\" data-id=\"490c479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4514d3a e-con-full e-flex e-con e-child\" data-id=\"4514d3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-902c485 elementor-widget elementor-widget-heading\" data-id=\"902c485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne un portail B2B en libre-service ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2661178 elementor-widget elementor-widget-text-editor\" data-id=\"2661178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le plus souvent, un portail B2B offre \u00e0 vos acheteurs (et \u00e0 vos repr\u00e9sentants Ventes et Services) un moyen simple d\u2019acc\u00e9der aux \u00e9l\u00e9ments suivants, de les consulter et de les g\u00e9rer\u00a0:<\/p><ul><li>Contact<\/li><li><a href=\"https:\/\/k-ecommerce.com\/fr\/passerelles-de-paiement-en-ligne\">Passerelles de paiement<\/a> pr\u00e9f\u00e9r\u00e9es<\/li><li>Adresse de livraison<\/li><li>Pr\u00e9f\u00e9rences du compte<\/li><li>Historique des achats<\/li><\/ul><p>Un portail B2B permet de simplifier les commandes group\u00e9es, d\u2019adapter les prix et les conditions de paiement, de simplifier le r\u00e9assort et de proposer un catalogue de produits sp\u00e9cialis\u00e9s afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur. Vous pouvez ainsi offrir \u00e0 vos acheteurs la possibilit\u00e9 de g\u00e9rer eux-m\u00eames tout ou partie du processus d\u2019achat, tout en permettant \u00e0 vos \u00e9quipes de proposer une assistance rapide en cas de besoin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb3ba8c e-con-full e-flex e-con e-child\" data-id=\"cb3ba8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d1799 elementor-widget elementor-widget-image\" data-id=\"55d1799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-02-1.jpg\" class=\"attachment-large size-large wp-image-51540 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-02-1.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-02-1-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-02-1-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-02-1-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-02-1-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8369be0 e-con-full e-flex e-con e-child\" data-id=\"8369be0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b7b5fa e-con-full e-flex e-con e-child\" data-id=\"3b7b5fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bb76c elementor-widget elementor-widget-image\" data-id=\"c1bb76c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-04.jpg\" class=\"attachment-large size-large wp-image-51534 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-04.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-04-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-04-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-04-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-04-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0da9a31 e-con-full e-flex e-con e-child\" data-id=\"0da9a31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11567b3 elementor-widget elementor-widget-heading\" data-id=\"11567b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages de proposer un portail aux acheteurs ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8875c elementor-widget elementor-widget-text-editor\" data-id=\"fd8875c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec un portail en libre-service, vous pouvez cr\u00e9er une base de connaissances compl\u00e8te avec des FAQ, des tutoriels et des guides de produits adapt\u00e9s \u00e0 vos clients B2B. Ces derniers peuvent ainsi trouver des r\u00e9ponses \u00e0 leurs questions et prendre des d\u00e9cisions d\u2019achat \u00e9clair\u00e9es sans avoir \u00e0 contacter l\u2019\u00e9quipe d\u2019assistance. Les clients peuvent \u00e9galement g\u00e9rer leurs comptes, mettre \u00e0 jour leurs donn\u00e9es personnelles, etc.<\/p><p>Le portail contribue \u00e9galement \u00e0 garantir\u00a0:<\/p><ul><li>Des exp\u00e9riences client personnalis\u00e9es (comme les catalogues sp\u00e9cifiques \u00e0 l\u2019utilisateur aliment\u00e9s par k-ecommerce)<\/li><li>Une tarification et des modalit\u00e9s de paiement personnalis\u00e9es<\/li><li>Des possibilit\u00e9s de commandes group\u00e9es<\/li><li>Des fonctions de renouvellement rapide de commande<\/li><li>Des mod\u00e8les de commande personnalis\u00e9s<\/li><li>Une assistance en libre-service<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b5d67 elementor-widget elementor-widget-button\" data-id=\"32b5d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/cas-dutilisation\/b2b-fr\/portails-b2b\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a920d82 e-flex e-con-boxed e-con e-parent\" data-id=\"a920d82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4f785 elementor-widget elementor-widget-heading\" data-id=\"8d4f785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utiliser votre boutique en ligne B2B pour pr\u00e9senter, commercialiser et vendre diff\u00e9rents produits \u00e0 diff\u00e9rents acheteurs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4705eae e-con-full e-flex e-con e-child\" data-id=\"4705eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec0bcff e-con-full e-flex e-con e-child\" data-id=\"ec0bcff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba46d3f elementor-widget elementor-widget-text-editor\" data-id=\"ba46d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les approches universelles en mati\u00e8re de personnalisation sont particuli\u00e8rement inefficaces dans le secteur du B2B. M\u00eame pour les acheteurs issus d\u2019un m\u00eame groupe, les besoins et les exigences peuvent varier selon le r\u00f4le, l\u2019anciennet\u00e9 et l\u2019utilisateur lui-m\u00eame.<\/p><p>Cela signifie que la personnalisation du commerce \u00e9lectronique B2B doit s\u2019appliquer \u00e0 tout\u00a0: produits, options d\u2019exp\u00e9dition, prix, commandes, conditions de paiement et factures.<\/p><p>Plus votre personnalisation B2B est pr\u00e9cise, mieux c\u2019est.<\/p><p>En fait, les entreprises B2B doivent s\u2019\u00e9loigner le plus possible d\u2019une approche de personnalisation standard si elles esp\u00e8rent desservir correctement leur base de clients ou obtenir le <a href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/cas-dutilisation\/b2b-fr\/rentabilite-commerce-electronique-b2b\">retour sur investissement<\/a> qu\u2019elles esp\u00e8rent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df4648 elementor-widget elementor-widget-image\" data-id=\"6df4648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-05.jpg\" class=\"attachment-large size-large wp-image-51536 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-05.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-05-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-05-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-05-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-05-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b509fed e-flex e-con-boxed e-con e-parent\" data-id=\"b509fed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fca8c58 elementor-widget elementor-widget-heading\" data-id=\"fca8c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les avantages d\u2019une personnalisation efficace du commerce \u00e9lectronique B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72ab8e7 e-con-full e-flex e-con e-child\" data-id=\"72ab8e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97beb43 e-con-full e-flex e-con e-child\" data-id=\"97beb43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-199dcdf elementor-widget elementor-widget-text-editor\" data-id=\"199dcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En proposant une exp\u00e9rience de commerce \u00e9lectronique B2B personnalis\u00e9e, vous offrez \u00e0 vos clients la possibilit\u00e9 d\u2019ex\u00e9cuter plus facilement des t\u00e2ches sur votre site de vente en ligne. Les acheteurs peuvent ainsi passer moins de temps \u00e0 rechercher les produits qu\u2019ils souhaitent, \u00e0 ajouter des articles au panier, \u00e0 saisir les informations de paiement et \u00e0 choisir les options d\u2019exp\u00e9dition. De cette mani\u00e8re, ils reviennent ensuite faire des achats sur votre site.<\/p><p>Mais les avantages de la personnalisation du commerce \u00e9lectronique B2B vont encore plus loin, surtout lorsque vous disposez d\u2019une plateforme telle que k-ecommerce.<\/p><p>La solution de commerce \u00e9lectronique B2B k-ecommerce garantit\u00a0:<\/p><ul><li>Une disponibilit\u00e9 24h\/24 7j\/7<\/li><li>Des informations personnalis\u00e9es<\/li><li>Une personnalisation des produits, des prix et des conditions de paiement<\/li><li>Un historique personnalis\u00e9 des commandes et factures<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6cd7f elementor-widget elementor-widget-image\" data-id=\"ce6cd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-06.jpg\" class=\"attachment-large size-large wp-image-51538 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-06.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-06-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-06-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-06-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-06-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5504739 e-con-full e-flex e-con e-child\" data-id=\"5504739\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c71439 elementor-widget elementor-widget-image\" data-id=\"4c71439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-03.jpg\" class=\"attachment-large size-large wp-image-51532 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-03.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-03-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-03-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-03-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-personalization-img-03-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6497378 e-con-full e-flex e-con e-child\" data-id=\"6497378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa0acb elementor-widget elementor-widget-text-editor\" data-id=\"6fa0acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 k-ecommerce, la personnalisation des exp\u00e9riences B2B selon les exigences des acheteurs modernes se traduit par une simplification du processus d\u2019approvisionnement, une augmentation des ventes, une meilleure fid\u00e9lisation de la client\u00e8le et une am\u00e9lioration du taux de satisfaction des acheteurs.<\/p><p>Vous recherchez une solution de commerce \u00e9lectronique B2B qui offre plusieurs options de personnalisation, notamment un portail en libre-service, des options de tarification et de paiement sp\u00e9cifiques au client, des restrictions d\u2019acc\u00e8s et une int\u00e9gration \u00e0 votre progiciel de gestion (ERP) pour le partage des donn\u00e9es\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bbd3b elementor-widget elementor-widget-button\" data-id=\"45bbd3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/demo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3952c50 e-flex e-con-boxed e-con e-parent\" data-id=\"3952c50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e7e7d elementor-widget elementor-widget-heading\" data-id=\"a7e7e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les ventes B2B sont fond\u00e9es sur la relation. R\u00e9pondre aux besoins des clients qui reviennent.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585be0c elementor-widget elementor-widget-text-editor\" data-id=\"585be0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nombreux clients B2B consid\u00e8rent que leurs fournisseurs (c\u2019est-\u00e0-dire vous\u00a0!) font partie int\u00e9grante de leurs op\u00e9rations commerciales. Ils comptent sur vous pour assurer la continuit\u00e9 des ventes et sont susceptibles de commander les m\u00eames produits dans des quantit\u00e9s similaires \u00e0 intervalles r\u00e9guliers.<\/p><p>Dans ces conditions, il est absolument essentiel que les vendeurs B2B optimisent les exp\u00e9riences de commerce \u00e9lectronique B2B\u00a0:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4857a8 elementor-widget elementor-widget-spacer\" data-id=\"c4857a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1281ee e-con-full e-flex e-con e-child\" data-id=\"f1281ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a2f7e3 e-con-full e-flex e-con e-child\" data-id=\"5a2f7e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-469607d elementor-widget elementor-widget-heading\" data-id=\"469607d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commandes r\u00e9currentes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f25d99d e-con-full e-flex e-con e-child\" data-id=\"f25d99d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8655fc6 elementor-widget elementor-widget-text-editor\" data-id=\"8655fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon leur historique des commandes, vous pouvez proposer \u00e0 vos clients de commander \u00e0 nouveau des produits sur la base d\u2019un pr\u00e9c\u00e9dent achat sans qu\u2019ils aient \u00e0 parcourir la boutique en ligne et \u00e0 s\u00e9lectionner chaque article un par un. Ils peuvent ainsi sauter les autres \u00e9tapes du processus d\u2019achat et passer directement au paiement, ce qui leur fait gagner un temps pr\u00e9cieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146c8ae e-con-full e-flex e-con e-child\" data-id=\"146c8ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1364438 e-con-full e-flex e-con e-child\" data-id=\"1364438\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae07855 elementor-widget elementor-widget-heading\" data-id=\"ae07855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conditions de tarification<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8e3322 e-con-full e-flex e-con e-child\" data-id=\"a8e3322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ba3fe elementor-widget elementor-widget-text-editor\" data-id=\"f3ba3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9tant donn\u00e9 que les fournisseurs disposent g\u00e9n\u00e9ralement des accords de prix diff\u00e9rents avec chaque client selon un certain nombre de facteurs, comme les quantit\u00e9s command\u00e9es, la taille de l\u2019entreprise et la dur\u00e9e de la relation, vous devez reproduire ces conditions lors de la cr\u00e9ation de votre site Web de commerce \u00e9lectronique B2B. Le r\u00e9sultat\u00a0? Les clients se voient toujours proposer les prix auxquels ils s\u2019attendent, sans jamais avoir besoin de contacter le service client\u00e8le pour des histoires de co\u00fbts inexacts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9465d00 e-con-full e-flex e-con e-child\" data-id=\"9465d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6262e4 e-con-full e-flex e-con e-child\" data-id=\"d6262e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9816f3 elementor-widget elementor-widget-heading\" data-id=\"d9816f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recommandations en mati\u00e8re de produits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4edea88 e-con-full e-flex e-con e-child\" data-id=\"4edea88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00eac52 elementor-widget elementor-widget-text-editor\" data-id=\"00eac52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous pouvez utiliser l\u2019historique de navigation d\u2019un client et les donn\u00e9es relatives \u00e0 ses commandes pass\u00e9es pour lui proposer des recommandations, qu\u2019il s\u2019agisse de versions am\u00e9lior\u00e9es de produits qu\u2019il a d\u00e9j\u00e0 command\u00e9s ou de produits connexes qui compl\u00e8tent ceux qu\u2019il poss\u00e8de d\u00e9j\u00e0. Quels avantages pour vous\u00a0? Une formidable opportunit\u00e9 de vente crois\u00e9e. Et pour votre acheteur\u00a0? Des recommandations personnalis\u00e9es et des remises sur les commandes group\u00e9es ou selon le volume.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cc1604 e-con-full e-flex e-con e-child\" data-id=\"0cc1604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f36ea1 e-con-full e-flex e-con e-child\" data-id=\"2f36ea1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3315442 elementor-widget elementor-widget-heading\" data-id=\"3315442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Catalogue personnalis\u00e9 et r\u00e9sultats de recherche<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-934b1d1 e-con-full e-flex e-con e-child\" data-id=\"934b1d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3d051 elementor-widget elementor-widget-text-editor\" data-id=\"2d3d051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les clients B2B savent exactement ce qu\u2019ils recherchent. Il est donc de votre responsabilit\u00e9 de leur proposer une exp\u00e9rience d\u2019achat fonctionnelle qui leur permette de passer moins de temps \u00e0 parcourir votre boutique en ligne. Un catalogue et des r\u00e9sultats de recherche personnalis\u00e9s vous permettront d\u2019afficher uniquement les produits qui correspondent aux int\u00e9r\u00eats, aux besoins et aux exigences de votre client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1707609 e-con-full e-flex e-con e-child\" data-id=\"1707609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea86891 e-con-full e-flex e-con e-child\" data-id=\"ea86891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3944a1 elementor-widget elementor-widget-heading\" data-id=\"f3944a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4abfb6a e-con-full e-flex e-con e-child\" data-id=\"4abfb6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76fd7d9 elementor-widget elementor-widget-text-editor\" data-id=\"76fd7d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises B2B les plus efficaces en mati\u00e8re de personnalisation s\u2019appuient sur les segments de client\u00e8le pour proposer un contenu sur mesure sur l\u2019ensemble des canaux marketing, ce qui accro\u00eet l\u2019engagement et, par extension, am\u00e9liorent vos r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd6965 elementor-widget elementor-widget-spacer\" data-id=\"4dd6965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aff603 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4aff603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/blog\/b2b-ecommerce-personalization\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-750225b e-flex e-con-boxed e-con e-parent\" data-id=\"750225b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abdf9a6 e-con-full e-flex e-con e-child\" data-id=\"abdf9a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a20fd elementor-widget elementor-widget-heading\" data-id=\"f7a20fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La simplification du parcours de l\u2019acheteur n\u2019a pas besoin d\u2019\u00eatre compliqu\u00e9e.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e9bf4 elementor-widget elementor-widget-text-editor\" data-id=\"03e9bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le commerce \u00e9lectronique B2B met l\u2019accent sur la personnalisation hyper-sp\u00e9cifique, la cr\u00e9ation de relations et le fait de r\u00e9pondre \u00e0 des besoins commerciaux complexes &#8211; en plus de la commodit\u00e9 et de la rapidit\u00e9.<\/p><p>C\u2019est pourquoi les plateformes de commerce \u00e9lectronique B2B int\u00e8grent souvent des fonctionnalit\u00e9s avanc\u00e9es pour faire face \u00e0 la complexit\u00e9 des transactions interentreprises. Pensez-y\u00a0: tarification sp\u00e9cifique au client, suivi des stocks en temps r\u00e9el, conditions de paiement personnalis\u00e9es, gestion du catalogue et processus de paiement fiables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0b947 elementor-widget elementor-widget-image\" data-id=\"6a0b947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1000\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR.png\" class=\"attachment-full size-full wp-image-52130 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR.png 1600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR-300x188.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR-1024x640.png 1024w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR-768x480.png 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR-1536x960.png 1536w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR-600x375.png 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/diag-chart-personalization-FR-500x313.png 500w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1000;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e7151 elementor-widget elementor-widget-text-editor\" data-id=\"95e7151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSource: <a href=\"https:\/\/b2bmarketing.wbresearch.com\/blog\/personalization-the-new-foundation-of-b2b-digital-sales\" target=\"_blank\" rel=\"noopener\" style=\"font-weight: normal;\">https:\/\/b2bmarketing.wbresearch.com\/blog\/personalization-the-new-foundation-of-b2b-digital-sales<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470afde elementor-widget elementor-widget-spacer\" data-id=\"470afde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1986773 elementor-widget elementor-widget-text-editor\" data-id=\"1986773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De telles capacit\u00e9s, con\u00e7ues pour le B2B, permettent non seulement \u00e0 votre entreprise d\u2019entretenir des relations solides et durables avec vos pr\u00e9cieux clients, mais \u00e9galement d\u2019am\u00e9liorer votre position concurrentielle. La plupart des entreprises B2B qui ont investi dans des outils de personnalisation du commerce \u00e9lectronique interentreprises ont \u00e9galement vu leur part de march\u00e9 augmenter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-103f769 e-flex e-con-boxed e-con e-parent\" data-id=\"103f769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c2fb4c9 e-con-full e-flex e-con e-child\" data-id=\"c2fb4c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5536fa7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5536fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:49}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:40}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12538a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b12538a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:49}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:40}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e97bad0 e-con-full e-flex e-con e-child\" data-id=\"e97bad0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5eb3b3 elementor-widget elementor-widget-text-editor\" data-id=\"e5eb3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab La plupart des entreprises collectent des donn\u00e9es comportementales et transactionnelles sur leurs sites de commerce \u00e9lectronique. Mais elles sont moins nombreuses \u00e0 combiner leurs donn\u00e9es commerciales avec les informations contenues sur les syst\u00e8mes dorsaux, comme les stocks, l\u2019\u00e9tat des commandes, les changements de prix et l\u2019historique des commandes client ou des comptes.<br \/>Cela les emp\u00eache de b\u00e9n\u00e9ficier de la personnalisation avanc\u00e9e et sur mesure que leurs clients exigent de plus en plus. [En effet, les donn\u00e9es sont souvent limit\u00e9es par d\u2019innombrables silos et fragmentations, ce qui emp\u00eache le partage des informations entre les applications logicielles et leur utilisation pour reconstituer des vues compl\u00e8tes de l\u2019acheteur. \u00bb<\/p><p><a href=\"https:\/\/business.adobe.com\/blog\/how-to\/the-best-b2b-commerce-personalization-tactics-backed-by-data\" target=\"_blank\" rel=\"noopener\"><span style=\"color: white; text-decoration: underline;\">\u2013<strong>Adobe<\/strong><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50ebae8 e-flex e-con-boxed e-con e-parent\" data-id=\"50ebae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa345f elementor-widget elementor-widget-image\" data-id=\"cfa345f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"784\" height=\"498\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/personalization2.png\" class=\"attachment-large size-large wp-image-51879 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/personalization2.png 784w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/personalization2-300x191.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/personalization2-768x488.png 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/personalization2-600x381.png 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/personalization2-500x318.png 500w\" data-sizes=\"(max-width: 784px) 100vw, 784px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 784px; --smush-placeholder-aspect-ratio: 784\/498;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2f2bfa e-con-full e-flex e-con e-child\" data-id=\"d2f2bfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb199e elementor-widget elementor-widget-heading\" data-id=\"3fb199e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Votre progiciel de gestion (ERP) : la cl\u00e9 pour ma\u00eetriser la personnalisation B2B multifactorielle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6140854 e-con-full e-flex e-con e-child\" data-id=\"6140854\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0dba629 e-con-full e-flex e-con e-child\" data-id=\"0dba629\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c827897 elementor-widget elementor-widget-text-editor\" data-id=\"c827897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La personnalisation du commerce \u00e9lectronique B2B n\u00e9cessite des donn\u00e9es client pour pouvoir fonctionner correctement, qui proviennent de leurs interactions avec votre marque.<\/p><p>Mais l\u2019utilisation de ces donn\u00e9es pour assurer l\u2019efficacit\u00e9 de la personnalisation B2B commence par une vision compl\u00e8te de vos clients. En effet, les acheteurs n\u2019interagissent pas plus qu\u2019ils n\u2019ach\u00e8tent lorsqu\u2019il existe des silos de canaux, et vous ne devez en aucun cas avoir recours \u00e0 une personnalisation de ce type. Cependant, une vision compl\u00e8te du client n\u00e9cessite une source de v\u00e9rit\u00e9 centralis\u00e9e.<\/p><p>Pour les entreprises qui se lancent dans le commerce \u00e9lectronique, l\u2019ERP constituent une excellente source de donn\u00e9es historiques sur les clients. Les entreprises B2B peuvent utiliser une <a href=\"https:\/\/k-ecommerce.com\/fr\/solutions\/k-ecom\" target=\"_blank\" rel=\"noopener\">solution de commerce \u00e9lectronique int\u00e9gr\u00e9e \u00e0 l\u2019ERP<\/a> pour proposer des exp\u00e9riences personnalis\u00e9es \u00e0 leurs clients de longue date sur la base de ces donn\u00e9es.<\/p><p>Celles qui le font en tirent des avantages consid\u00e9rables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d80b7 e-con-full e-flex e-con e-child\" data-id=\"07d80b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1432e5d elementor-widget elementor-widget-text-editor\" data-id=\"1432e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus de 70\u00a0% des entreprises ont am\u00e9lior\u00e9 leur exp\u00e9rience client et leur productivit\u00e9 gr\u00e2ce \u00e0 la mise en \u0153uvre de syst\u00e8mes ERP. L\u2019ajout d\u2019une solution de commerce \u00e9lectronique int\u00e9gr\u00e9e constitue un autre moyen d\u2019augmenter votre retour sur investissement, tout en simplifiant l\u2019utilisation des donn\u00e9es de votre syst\u00e8me de ERP pour augmenter votre valeur gr\u00e2ce au d\u00e9veloppement du commerce \u00e9lectronique B2B et aux opportunit\u00e9s d\u2019engagement.<\/p><p>Pour tirer le meilleur parti de votre int\u00e9gration ERP, choisissez une plateforme telle que k-ecommerce\u00a0: une plateforme cloud con\u00e7ue pour r\u00e9pondre aux exigences des entreprises B2B en ligne en s\u2019int\u00e9grant directement aux syst\u00e8mes ERP tels qu\u2019Acumatica, la suite Microsoft Dynamics et SAP Business One (sans utiliser de connecteurs tiers).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa2141 e-con-full e-flex e-con e-child\" data-id=\"ffa2141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f40375c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f40375c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/integration-erp-commerce-electronique\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-134d8c2 e-flex e-con-boxed e-con e-parent\" data-id=\"134d8c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a783c9 e-con-full e-flex e-con e-child\" data-id=\"9a783c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0db9990 elementor-widget elementor-widget-heading\" data-id=\"0db9990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le moyen de cro\u00eetre sans entraves dans le B2B est enfin arriv\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f629c elementor-widget elementor-widget-text-editor\" data-id=\"73f629c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec k-ecommerce, vous pouvez faire \u00e9voluer vos op\u00e9rations B2B en toute confiance\u00a0: sans avoir \u00e0 sacrifier ni vos marges, ni vos m\u00e9thodes de travail, ni vos performances. (Cela vaut m\u00eame en cas de changement de syst\u00e8me ERP ou de passage d\u2019un syst\u00e8me \u00e0 l\u2019autre.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0c9ee elementor-widget elementor-widget-spacer\" data-id=\"0c0c9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa03b90 e-con-full e-flex e-con e-child\" data-id=\"fa03b90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f4d334 e-con-full e-flex e-con e-child\" data-id=\"3f4d334\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f70707 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5f70707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acc\u00e8s contr\u00f4l\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tarification sp\u00e9cifique au client<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Catalogues sp\u00e9cifiques aux clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CMS int\u00e9gr\u00e9 et flexible<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Support multisites<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Support multi-ERP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pas de tarification au volume brut<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc10fd elementor-widget elementor-widget-text-editor\" data-id=\"8dc10fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est la promesse de k-ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da6d5f elementor-widget elementor-widget-button\" data-id=\"2da6d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/demo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons-en<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab03a56 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ab03a56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-f4a99c9 e-con-full e-flex e-con e-child\" data-id=\"f4a99c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-471a2f0 e-con-full e-flex e-con e-child\" data-id=\"471a2f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8382f37 dots testimony e-flex e-con-boxed e-con e-parent\" data-id=\"8382f37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4acbf89 e-con-full e-flex e-con e-child\" data-id=\"4acbf89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a91956 elementor-widget elementor-widget-heading\" data-id=\"7a91956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les pros du B2B adorent-ils  <span style=\"color: #e00600\">\u2665<\/span>&nbsp;k-ecommerce ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21381e2 elementor-invisible elementor-widget elementor-widget-slider-testimony\" data-id=\"21381e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"slider-testimony.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                        <div class=\"slider-testimony\">\n                            <div>\n                    <div class=\"row align-items-center justify-content-between\">\n                        <div class=\"col-xl-5 img-container d-flex justify-content-center\">\n                            <div class=\"img-wrapper\">\n                                                                    <img decoding=\"async\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/01\/testimonial-JRW2.png\" alt=\"testimonial-JRW2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 654px; --smush-placeholder-aspect-ratio: 654\/654;\">\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"col-xl-6\">\n                            \n                            \n                            <p class=\"testimony-container font-weight-light\">\n                                \u00ab Nous ne voulions pas d\u2019une pr\u00e9sentation typique d\u2019une boutique en ligne. Nous voulions davantage une liste de produits, avec des quantit\u00e9s de commandes standard et des prix sp\u00e9cifiques au client, o\u00f9 les acheteurs pouvaient facilement saisir et soumettre leur commande \u00bb                            <\/p>\n\n                            <p class=\"text-primary font-weight-bold author\">David Harris<\/p>\n                            <p class=\"position\">Pr\u00e9sident, John R. White<\/p>\n                                                                                        <div class=\"mt-4\">\n                                    <a class=\"btn\" href=\"https:\/\/k-ecommerce.com\/fr\/reussites\/john-r-white\" target=\"_blank\">En savoir plus<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n\n        \n        <script>\n            (function ($) {\n\n            })(jQuery);\n        <\/script>\n    \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aead1d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aead1d2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf75491\" data-id=\"bf75491\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b584a9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5b584a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ressources suppl\u00e9mentaires pour vos \u00e9quipes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30aa27a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30aa27a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72fb2e3\" data-id=\"72fb2e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd0467 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7dd0467\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez comment la personnalisation du commerce \u00e9lectronique B2B, aliment\u00e9e par votre ERP, g\u00e9n\u00e8re des r\u00e9sultats significatifs. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-64dd8ed elementor-invisible elementor-widget elementor-widget-post-featured\" data-id=\"64dd8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"post-featured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2019\/07\/KEC-blog-visionaryCEO-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">B2B<\/div>\n                                                                            <div class=\"cat\">Blogue<\/div>\n                                                                            <div class=\"cat\">Ecommerce<\/div>\n                                                                    <\/div>\n                                                        <label>Comment optimiser la rentabilit\u00e9 de votre commerce \u00e9lectronique B2B?<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=33770\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/10\/KEC-blog-HowB2BPersonalization-1200x628-Wp-1-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">B2B<\/div>\n                                                                            <div class=\"cat\">Blogue<\/div>\n                                                                            <div class=\"cat\">Ecommerce<\/div>\n                                                                    <\/div>\n                                                        <label>Comment la personnalisation de commerce \u00e9lectronique B2B peut-elle aider votre entreprise?<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=32596\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/03\/KEC-blog-HowERP-1200x628-Wp-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">Blogue<\/div>\n                                                                            <div class=\"cat\">Ecommerce<\/div>\n                                                                    <\/div>\n                                                        <label>Int\u00e9gration ERP : Le commerce \u00e9lectronique aliment\u00e9 par votre ERP<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=26351\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La v\u00e9ritable personnalisation du commerce \u00e9lectronique B2B offre \u00e0 chaque acheteur une exp\u00e9rience unique, pertinente et simplifi\u00e9e. Transformez vos acheteurs en ambassadeurs fid\u00e8les gr\u00e2ce \u00e0 des exp\u00e9riences de commerce \u00e9lectronique uniques, adapt\u00e9es non seulement \u00e0 leur r\u00f4le et leurs pr\u00e9f\u00e9rences, mais \u00e9galement \u00e0 leurs conditions de paiement et contractuelles &#8211; et ce \u00e0 chaque transaction. Qu\u2019est-ce qui diff\u00e9rencie la personnalisation du commerce \u00e9lectronique B2B de celle du B2C ? La personnalisation \u00e0 grande \u00e9chelle attendue par les acheteurs B2B n\u00e9cessite d\u2019exploiter les donn\u00e9es de votre client\u00e8le et d\u2019adapter vos messages et vos offres aux segments sp\u00e9cifiques de votre audience B2B.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9630,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-52104","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/52104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/comments?post=52104"}],"version-history":[{"count":0,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/52104\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/9630"}],"wp:attachment":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/media?parent=52104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}