{"id":52082,"date":"2024-09-10T09:25:01","date_gmt":"2024-09-10T13:25:01","guid":{"rendered":"https:\/\/k-ecommerce.com\/?page_id=52082"},"modified":"2024-09-26T15:07:38","modified_gmt":"2024-09-26T19:07:38","slug":"simplifier-la-tarification-complexe-dans-le-commerce-b2b","status":"publish","type":"page","link":"https:\/\/k-ecommerce.com\/fr\/modele-daffaires\/simplifier-la-tarification-complexe-dans-le-commerce-b2b","title":{"rendered":"Simplifier la tarification complexe dans le commerce B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52082\" class=\"elementor elementor-52082 elementor-51674\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22f1f65 e-con-full e-flex e-con e-parent\" data-id=\"22f1f65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2960c54 col-full-left-xl col-full-left-xxl e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2960c54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974f3f3 elementor-widget elementor-widget-heading\" data-id=\"974f3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Simplifier la tarification complexe dans le commerce B2B \u2014 d\u00e9finitivement.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665eafb elementor-widget elementor-widget-text-editor\" data-id=\"665eafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour chaque ensemble unique de conditions tarifaires que vous convenez avec un client, vous devez \u00eatre en mesure de tenir cette promesse &#8211; quel que soit le mode d\u2019achat choisi par le client.<\/p><p>Voici comment naviguer parmi les strat\u00e9gies de tarification complexe dans le commerce B2B et pr\u00e9senter le prix ad\u00e9quat au client ad\u00e9quat lors de chaque transaction en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f09f8f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8f09f8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c88b7e elementor-widget elementor-widget-image\" data-id=\"1c88b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/06\/blog-img-03.png\" class=\"attachment-large size-large wp-image-49483\" alt=\"\" srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/06\/blog-img-03.png 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/06\/blog-img-03-300x225.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/06\/blog-img-03-768x576.png 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/06\/blog-img-03-600x450.png 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/06\/blog-img-03-500x375.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d12638 e-flex e-con-boxed e-con e-parent\" data-id=\"3d12638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b1a349 e-con-full e-flex e-con e-child\" data-id=\"5b1a349\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66848a0 elementor-widget elementor-widget-heading\" data-id=\"66848a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qui rend la tarification B2B si compliqu\u00e9e avec le commerce \u00e9lectronique ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f373e39 elementor-widget elementor-widget-text-editor\" data-id=\"f373e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec le B2B, il n\u2019existe pas de prix fixe.<\/p><p>Pour chaque acheteur, il existe des conditions de paiement uniques, et des promotions disponibles selon la quantit\u00e9 command\u00e9e. La tarification peut \u00e9galement d\u00e9pendre du client auquel vous vendez vos produits, de son r\u00f4le, de sa zone g\u00e9ographique, de sa relation avec votre entreprise ou de tout contrat particulier d\u00e9j\u00e0 en place. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9839641 elementor-widget elementor-widget-spacer\" data-id=\"9839641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0330b8 e-con-full e-flex e-con e-child\" data-id=\"a0330b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c0240b e-con-full e-flex e-con e-child\" data-id=\"6c0240b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66a6355 elementor-widget elementor-widget-text-editor\" data-id=\"66a6355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019objectif est que, lors de toute interaction ou transaction, chaque acheteur puisse toujours compter sur le prix ad\u00e9quat. La tarification constitue \u00e9galement un \u00e9l\u00e9ment majeur pour aider ces acheteurs \u00e0 se sentir compris, et fid\u00e9liser davantage les clients.<\/p><p>Mais \u00e0 quoi bon avoir la meilleure strat\u00e9gie de tarification B2B pour la rentabilit\u00e9 et la cr\u00e9ation de relations si vous ne pouvez pas la soutenir en ligne ?<\/p><p>Les acheteurs B2B s\u2019attendent, en ligne comme hors ligne, \u00e0 ce qu\u2019on leur pr\u00e9sente des exp\u00e9riences pertinentes, des prix convenus et des conditions de paiement configur\u00e9es de mani\u00e8re pr\u00e9cise. Mais bon nombre de leurs fournisseurs de confiance continuent \u00e0 avoir du mal \u00e0 tenir leurs promesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a7935d e-con-full e-flex e-con e-child\" data-id=\"0a7935d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a46c275 e-con-full e-flex e-con e-child\" data-id=\"a46c275\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d63a91 elementor-widget elementor-widget-counter\" data-id=\"4d63a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"89\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b3b7c elementor-widget elementor-widget-text-editor\" data-id=\"08b3b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des acheteurs sont plus enclins \u00e0 effectuer un achat lorsqu\u2019ils se sentent compris par le vendeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfdc8e elementor-widget elementor-widget-text-editor\" data-id=\"6dfdc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSource:\n<a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\" style=\"font-weight: normal;\">https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f9eb76 e-con-full e-flex e-con e-child\" data-id=\"3f9eb76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9a6df elementor-widget elementor-widget-spacer\" data-id=\"fc9a6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f1b86 elementor-widget elementor-widget-heading\" data-id=\"b0f1b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Soutenir la tarification complexe bas\u00e9e sur les relations dans le B2B, c\u2019est :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bcd01 elementor-widget elementor-widget-text-editor\" data-id=\"85bcd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Faire face \u00e0 des mises \u00e0 jour constantes et en temps r\u00e9el des prix.<\/li>\n \t<li>Jongler avec plusieurs types de tarification personnalis\u00e9e, des tarifs et remises sp\u00e9cifiques aux clients \u00e0 la tarification selon le volume, en passant par la tarification selon l\u2019unit\u00e9 de mesure.<\/li>\n \t<li>Trouver une solution capable de soutenir les strat\u00e9gies de tarification propres \u00e0 votre entreprise.<\/li>\n \t<li>Exiger que les donn\u00e9es sur lesquelles repose les tarifications multi-niveaux soient exactes, propres et coh\u00e9rentes.<\/li>\n<\/ul>\n\nTout cela pour permettre d\u2019afficher un prix personnalis\u00e9, pr\u00e9cis et actualis\u00e9 \u00e0 chaque acheteur, lors de chaque achat.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c53ab7 e-flex e-con-boxed e-con e-parent\" data-id=\"7c53ab7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12ce2f9 e-con-full e-flex e-con e-child\" data-id=\"12ce2f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d24f7c elementor-widget elementor-widget-heading\" data-id=\"8d24f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel type de r\u00e8gles de tarification complexe le commerce \u00e9lectronique B2B doit-il prendre en charge ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de8f264 e-con-full e-flex e-con e-child\" data-id=\"de8f264\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d3f6eb e-con-full e-flex e-con e-child\" data-id=\"1d3f6eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ced5380 elementor-widget elementor-widget-text-editor\" data-id=\"ced5380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contrairement \u00e0 la tarification B2C, les entreprises B2B qui disposent de structures de tarification par listes et remises peuvent utiliser une tarification flexible pour fixer des prix id\u00e9aux qui tiennent compte du march\u00e9, de la concurrence et des co\u00fbts. La garantie que ces prix puissent \u00eatre affich\u00e9s de mani\u00e8re pr\u00e9cise et dynamique sur les sites web B2B constitue un d\u00e9fi \u00e0 part enti\u00e8re.<\/p><p>Mais, pour bien comprendre les conditions de tarification par client dans le commerce \u00e9lectronique B2B, il faut accepter la complexit\u00e9. Il s\u2019agit de s\u2019appuyer sur votre capacit\u00e9 \u00e0 hyper-personnaliser votre tarification afin d\u2019entretenir des relations avec vos acheteurs en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f39ba e-con-full e-flex e-con e-child\" data-id=\"75f39ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0807664 elementor-widget elementor-widget-text-editor\" data-id=\"0807664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En mati\u00e8re de commerce \u00e9lectronique B2B, il est essentiel de proposer une exp\u00e9rience client adapt\u00e9e aux besoins et aux conditions uniques de vos acheteurs, notamment :<\/p><ul><li>Une tarification sp\u00e9cifique au client<\/li><li>Une tarification selon l\u2019unit\u00e9 de mesure <\/li><li>Une tarification en vrac et selon le volume<\/li><li>Une tarification group\u00e9e et unitaire<\/li><\/ul><p>La prise en charge de cette grande vari\u00e9t\u00e9 de paiements complexes peut non seulement rendre les clients plus heureux, mais \u00e9galement favoriser l\u2019augmentation des volumes de transactions et des ventes crois\u00e9es, et r\u00e9duire le nombre de demandes aupr\u00e8s du service client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69f5ef5 e-con-full e-flex e-con e-child\" data-id=\"69f5ef5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a85b947 e-con-full e-flex e-con e-child\" data-id=\"a85b947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44594e elementor-widget elementor-widget-image\" data-id=\"b44594e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-pricing.svg\" class=\"attachment-large size-large wp-image-51695 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1px; --smush-placeholder-aspect-ratio: 1\/1;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4af8b7 elementor-widget elementor-widget-heading\" data-id=\"a4af8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une tarification sp\u00e9cifique au client<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec35f94 e-con-full e-flex e-con e-child\" data-id=\"ec35f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52cf48a elementor-widget elementor-widget-image\" data-id=\"52cf48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-UnitOfMeasure.svg\" class=\"attachment-large size-large wp-image-51693 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1px; --smush-placeholder-aspect-ratio: 1\/1;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e2814 elementor-widget elementor-widget-heading\" data-id=\"19e2814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une tarification selon l\u2019unit\u00e9 de mesure <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b7b2be e-con-full e-flex e-con e-child\" data-id=\"1b7b2be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b10b7eb elementor-widget elementor-widget-image\" data-id=\"b10b7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-bulk.svg\" class=\"attachment-large size-large wp-image-51691 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1px; --smush-placeholder-aspect-ratio: 1\/1;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935c807 elementor-widget elementor-widget-heading\" data-id=\"935c807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une tarification en vrac et selon le volume<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad9a93 e-con-full e-flex e-con e-child\" data-id=\"2ad9a93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee8fce elementor-widget elementor-widget-image\" data-id=\"7ee8fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/icon-UseCases-bundle.svg\" class=\"attachment-large size-large wp-image-51689 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1px; --smush-placeholder-aspect-ratio: 1\/1;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33e770 elementor-widget elementor-widget-heading\" data-id=\"d33e770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une tarification group\u00e9e et unitaire<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fcca6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43fcca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/cas-dutilisation\/b2b-fr\/caracteristiques-essentielles-plateformes-commerce-electronique-b2b\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2915384 e-flex e-con-boxed e-con e-parent\" data-id=\"2915384\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1fa542 e-con-full e-flex e-con e-child\" data-id=\"c1fa542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be2506a elementor-widget elementor-widget-heading\" data-id=\"be2506a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019importance de la tarification sp\u00e9cifique au client <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837ab63 elementor-widget elementor-widget-spacer\" data-id=\"837ab63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1126be e-con-full e-flex e-con e-child\" data-id=\"c1126be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9c6391 e-con-full e-flex e-con e-child\" data-id=\"f9c6391\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc3cfc elementor-widget elementor-widget-text-editor\" data-id=\"dcc3cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quelle est la valeur des listes de prix personnalisables et des exp\u00e9riences client personnalis\u00e9es ?<\/p><p>Dans le domaine du commerce \u00e9lectronique B2B, cela n\u2019a pas de prix.<\/p><p>La capacit\u00e9 \u00e0 s\u2019immerger dans la tarification complexe (et \u00e0 remonter \u00e0 la surface) permet de cr\u00e9er et de proposer des exp\u00e9riences en ligne segment\u00e9es et adapt\u00e9es au client.<\/p><p>La tarification sp\u00e9cifique au client est particuli\u00e8rement importante pour les sites de commerce \u00e9lectronique B2B. Chaque acheteur sur votre site s\u2019attendra \u00e0 recevoir des listes de prix uniques selon son identit\u00e9, son volume de commande minimal, son historique de commandes et le fait qu\u2019il passe ou non des commandes group\u00e9es.<\/p><p>Une tarification personnalis\u00e9e fond\u00e9e sur les besoins et les habitudes d\u2019achat de chaque client am\u00e9liore la comp\u00e9titivit\u00e9, fid\u00e9lise vos meilleurs clients et peut m\u00eame am\u00e9liorer les marges de votre entreprise B2B.<\/p><p><strong>Mais comment vous assurer que vous fixez correctement vos prix de commerce \u00e9lectronique B2B \u00e0 chaque fois ?<\/strong><\/p><p>Vous utilisez les donn\u00e9es contenues dans l\u2019un des outils les plus puissants dont vous disposez d\u00e9j\u00e0 : votre syst\u00e8me ERP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cced01e e-con-full e-flex e-con e-child\" data-id=\"cced01e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b74b40 elementor-widget elementor-widget-image\" data-id=\"2b74b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-05.jpg\" class=\"attachment-large size-large wp-image-51736 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-05.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-05-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-05-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-05-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-05-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6d08ca e-flex e-con-boxed e-con e-parent\" data-id=\"d6d08ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6593808 e-con-full e-flex e-con e-child\" data-id=\"6593808\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ff2ee elementor-widget elementor-widget-heading\" data-id=\"c7ff2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En quoi l\u2019int\u00e9gration d\u2019un ERP permet-elle de simplifier la tarification B2B ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95b4ed8 e-con-full e-flex e-con e-child\" data-id=\"95b4ed8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94787b5 e-con-full e-flex e-con e-child\" data-id=\"94787b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0bedc elementor-widget elementor-widget-text-editor\" data-id=\"ae0bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vos donn\u00e9es ne doivent pas \u00eatre parfaites, et elles ne seront jamais compl\u00e8tes. En vous appuyant sur le syst\u00e8me ERP que votre entreprise utilise d\u00e9j\u00e0, vous pouvez surmonter les d\u00e9fis les plus courants en mati\u00e8re de <a href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/cas-dutilisation\/b2b-fr\/defis-commerce-electronique-b2b\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">commerce \u00e9lectronique B2B<\/a>, y compris la tarification complexe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f924e38 e-con-full e-flex e-con e-child\" data-id=\"f924e38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4770905 elementor-widget elementor-widget-text-editor\" data-id=\"4770905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces d\u00e9fis peuvent \u00eatre, sans s\u2019y limiter :<\/p><ol><li>La gestion d\u2019accords de tarification uniques avec des r\u00e8gles d\u2019achat personnalis\u00e9es<\/li><li>La gestion pr\u00e9cise de la tarification selon le volume et des remises<\/li><li>La simplification de la conformit\u00e9 fiscale<\/li><li>La simplification de la <a href=\"https:\/\/support.k-ecommerce.com\/hc\/en-us\/articles\/115006200187-Quotes\" target=\"_blank\" rel=\"noopener\">gestion des devis\u00a0<\/a>(vous pouvez ainsi proposer \u00e0 vos clients des prix personnalis\u00e9s pour les articles qu&#8217;ils souhaitent acheter, offrir une r\u00e9duction pour les achats en gros et leur permettre de demander, de suivre, de n\u00e9gocier, de configurer et de partager des devis personnalis\u00e9s au sein de l&#8217;unit\u00e9 d&#8217;achat).<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0edec elementor-widget elementor-widget-image\" data-id=\"ca0edec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"729\" height=\"154\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/05\/kecom-diag-FR.svg\" class=\"attachment-full size-full wp-image-47299 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 729px; --smush-placeholder-aspect-ratio: 729\/154;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c59adec e-con-full e-flex e-con e-child\" data-id=\"c59adec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71b0dea e-con-full e-flex e-con e-child\" data-id=\"71b0dea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3491570 elementor-widget elementor-widget-text-editor\" data-id=\"3491570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une solution de commerce \u00e9lectronique telle que k-ecommerce offre des capacit\u00e9s sp\u00e9cifiques au B2B gr\u00e2ce \u00e0 une <a href=\"https:\/\/k-ecommerce.com\/blog\/solutions\/ecommerce\/erp-integration-ecommerce\" target=\"_blank\" rel=\"noopener\">int\u00e9gration ERP<\/a> s\u00e9curis\u00e9e et \u00e0 des passerelles de paiement int\u00e9gr\u00e9es &#8211; sans plugins tiers :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-916ec1a e-con-full e-flex e-con e-child\" data-id=\"916ec1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d1e72 elementor-widget elementor-widget-text-editor\" data-id=\"30d1e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une solution de commerce \u00e9lectronique telle que k-ecommerce offre des <a href=\"https:\/\/k-ecommerce.com\/blog\/sync-technology\" target=\"_blank\" rel=\"noopener\">capacit\u00e9s sp\u00e9cifiques<\/a> au B2B gr\u00e2ce \u00e0 une int\u00e9gration ERP s\u00e9curis\u00e9e et \u00e0 des passerelles de paiement int\u00e9gr\u00e9es &#8211; sans plugins tiers :<\/p><ul><li>Mises \u00e0 jour instantan\u00e9es des commandes, prix et factures B2B <\/li><li>Int\u00e9gration bidirectionnelle des donn\u00e9es<\/li><li>Mise sur le march\u00e9 rapide pour les \u00e9quipes qui souhaitent lancer une boutique en ligne B2B.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0baffb5 elementor-widget elementor-widget-spacer\" data-id=\"0baffb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3534538 e-flex e-con-boxed e-con e-parent\" data-id=\"3534538\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb4b324 e-con-full e-flex e-con e-child\" data-id=\"bb4b324\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cee3c08 elementor-widget elementor-widget-heading\" data-id=\"cee3c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que pouvez-vous attendre d\u2019une solution de commerce \u00e9lectronique B2B si vous craignez de devoir mettre en place des strat\u00e9gies de tarification complexes ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74dfa1 elementor-widget elementor-widget-text-editor\" data-id=\"e74dfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu\u2019elle simplifie le parcours de l\u2019acheteur et raccourcisse le <a href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/processus-commande-a-encaissement\" target=\"_blank\" rel=\"noopener\">chemin entre la commande et le paiement<\/a>. Tout commence par une solution de commerce \u00e9lectronique B2B suffisamment flexible et robuste pour prendre en charge les strat\u00e9gies de tarification B2B, quelle que soit leur complexit\u00e9.<\/p><p>Voici quelques points \u00e0 prendre en compte\u00a0:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee3cbc9 e-con-full e-flex e-con e-child\" data-id=\"ee3cbc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa2a9fa e-con-full e-flex e-con e-child\" data-id=\"fa2a9fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0703cf6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0703cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f002361 elementor-widget elementor-widget-heading\" data-id=\"f002361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tarification et catalogues personnalis\u00e9s<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab55cab elementor-widget elementor-widget-text-editor\" data-id=\"ab55cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Personnalisez l\u2019exp\u00e9rience d\u2019achat B2B avec une tarification complexe \u00e0 plusieurs niveaux et des catalogues sp\u00e9cifiques \u00e0 chaque client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca0224 e-con-full e-flex e-con e-child\" data-id=\"eca0224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f9558 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"63f9558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-expand-arrows-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3666a elementor-widget elementor-widget-heading\" data-id=\"dd3666a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution flexible et \u00e9volutive <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e471fe elementor-widget elementor-widget-text-editor\" data-id=\"4e471fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Lorsque vous augmentez le nombre de r\u00e9f\u00e9rences, de clients ou de transactions, les performances de votre site doivent s\u2019adapter \u00e0 votre activit\u00e9 et offrir des performances constantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b2dde e-con-full e-flex e-con e-child\" data-id=\"72b2dde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ea7bf2 e-con-full e-flex e-con e-child\" data-id=\"3ea7bf2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c32173 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7c32173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-sync\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce7895 elementor-widget elementor-widget-heading\" data-id=\"2ce7895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Synchronisation des donn\u00e9es et des stocks en temps r\u00e9el <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-007173a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"007173a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Votre boutique en ligne B2B reste toujours \u00e0 jour gr\u00e2ce \u00e0 des donn\u00e9es actualis\u00e9es sur les stocks, les prix et les clients (<a href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/sync-technology\" target=\"_blank\" rel=\"noopener\">id\u00e9alement aliment\u00e9es par votre syst\u00e8me ERP<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efb9efa e-con-full e-flex e-con e-child\" data-id=\"efb9efa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9fb1e6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d9fb1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-shield-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d4dc4 elementor-widget elementor-widget-heading\" data-id=\"12d4dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">S\u00e9curit\u00e9 et conformit\u00e9 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5f618 elementor-widget elementor-widget-text-editor\" data-id=\"0e5f618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Garantir le plus haut niveau de s\u00e9curit\u00e9 pour les informations personnellement identifiables (IPI) de vos acheteurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f464f9f elementor-widget elementor-widget-spacer\" data-id=\"f464f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1359657 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1359657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/choisir-une-plateforme-de-commerce-electronique-b2b\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a5b55 e-flex e-con-boxed e-con e-parent\" data-id=\"36a5b55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4487e7f e-con-full e-flex e-con e-child\" data-id=\"4487e7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7215600 elementor-widget elementor-widget-heading\" data-id=\"7215600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le moyen d\u2019\u00e9voluer sans perturbation dans le secteur du B2B est enfin arriv\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e7788 elementor-widget elementor-widget-text-editor\" data-id=\"75e7788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec k-ecommerce, vous pouvez faire \u00e9voluer vos op\u00e9rations B2B en toute confiance : sans jamais avoir \u00e0 sacrifier vos marges, vos m\u00e9thodes de travail ou vos performances. (Cela vaut m\u00eame en cas de changement de syst\u00e8me ERP ou de passage d\u2019un syst\u00e8me \u00e0 l\u2019autre.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a55ac34 e-con-full e-flex e-con e-child\" data-id=\"a55ac34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94dabe3 e-con-full e-flex e-con e-child\" data-id=\"94dabe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35629b5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"35629b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acc\u00e8s contr\u00f4l\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tarification sp\u00e9cifique au client<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Catalogues sp\u00e9cifiques aux clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CMS int\u00e9gr\u00e9 et flexible<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Support multisites<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Support multi-ERP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pas de tarification au volume brut<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd1107 elementor-widget elementor-widget-text-editor\" data-id=\"9cd1107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est la promesse de k-ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f8233 elementor-widget elementor-widget-button\" data-id=\"33f8233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/demo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d3d18 elementor-widget elementor-widget-image\" data-id=\"46d3d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-1024x608.png\" class=\"attachment-large size-large wp-image-51746 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-1024x608.png 1024w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-300x178.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-768x456.png 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-1536x912.png 1536w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-2048x1216.png 2048w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-600x356.png 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/Laptop-front-stahl-500x297.png 500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdf5e1 elementor-widget elementor-widget-spacer\" data-id=\"bfdf5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caad75c dots testimony e-flex e-con-boxed e-con e-parent\" data-id=\"caad75c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72be729 e-con-full e-flex e-con e-child\" data-id=\"72be729\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab51902 elementor-widget elementor-widget-heading\" data-id=\"ab51902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les pros du B2B adorent-ils  <span style=\"color: #e00600\">\u2665<\/span> k-ecommerce&nbsp;?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373915d elementor-invisible elementor-widget elementor-widget-slider-testimony\" data-id=\"373915d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"slider-testimony.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                        <div class=\"slider-testimony\">\n                            <div>\n                    <div class=\"row align-items-center justify-content-between\">\n                        <div class=\"col-xl-5 img-container d-flex justify-content-center\">\n                            <div class=\"img-wrapper\">\n                                                                    <img decoding=\"async\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/01\/testimonial-JRW2.png\" alt=\"testimonial-JRW2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 654px; --smush-placeholder-aspect-ratio: 654\/654;\">\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"col-xl-6\">\n                                                            <div class=\"pagination d-flex justify-content-between align-items-center\">\n                                    <div class=\"prev-testimony\"><\/div>\n                                    01                                    <div class=\"next-testimony\"><\/div>\n                                <\/div>\n                            \n                            \n                            <p class=\"testimony-container font-weight-light\">\n                                \u00ab Nous ne voulions pas d\u2019une pr\u00e9sentation typique d\u2019une boutique en ligne. Nous voulions davantage une liste de produits, avec des quantit\u00e9s de commandes standard et des prix sp\u00e9cifiques au client, o\u00f9 les acheteurs pouvaient facilement saisir et soumettre leur commande \u00bb                            <\/p>\n\n                            <p class=\"text-primary font-weight-bold author\">David Harris<\/p>\n                            <p class=\"position\">Pr\u00e9sident, John R. White<\/p>\n                                                                                        <div class=\"mt-4\">\n                                    <a class=\"btn\" href=\"https:\/\/k-ecommerce.com\/fr\/reussites\/john-r-white\" target=\"_blank\">En savoir plus<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"row align-items-center justify-content-between\">\n                        <div class=\"col-xl-5 img-container d-flex justify-content-center\">\n                            <div class=\"img-wrapper\">\n                                                                    <img decoding=\"async\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/11\/navigloo-banner.jpg\" alt=\"navigloo banner\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/600;\">\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"col-xl-6\">\n                                                            <div class=\"pagination d-flex justify-content-between align-items-center\">\n                                    <div class=\"prev-testimony\"><\/div>\n                                    02                                    <div class=\"next-testimony\"><\/div>\n                                <\/div>\n                            \n                            \n                            <p class=\"testimony-container font-weight-light\">\n                                \u00ab Nous avons choisi k-ecommerce car cette solution ne repose pas sur une API, ce qui \u00e9limine la n\u00e9cessit\u00e9 d\u2019un d\u00e9veloppement personnalis\u00e9 dont les co\u00fbts sont impr\u00e9visibles. Cela simplifie la communication avec notre fournisseur et garantit un prix plus bas \u00bb                            <\/p>\n\n                            <p class=\"text-primary font-weight-bold author\">Richard Boisclair<\/p>\n                            <p class=\"position\">PDG de Navigloo<\/p>\n                                                                                        <div class=\"mt-4\">\n                                    <a class=\"btn\" href=\"https:\/\/k-ecommerce.com\/fr\/reussites\/navigloo\" target=\"_blank\">En savoir plus<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n\n                    <div class=\"btn-wrapper\">\n                <div class=\"prev-testimony\"><\/div>\n                <div class=\"next-testimony\"><\/div>\n            <\/div>\n        \n        <script>\n            (function ($) {\n\n            })(jQuery);\n        <\/script>\n    \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-959ec35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"959ec35\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a9f7c1\" data-id=\"9a9f7c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5a551d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e5a551d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ressources suppl\u00e9mentaires pour vos \u00e9quipes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-484dd06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"484dd06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2476511\" data-id=\"2476511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdba234 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cdba234\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u2019il s\u2019agisse d\u2019optimiser votre retour sur investissement pour le commerce \u00e9lectronique ou de choisir la solution de commerce \u00e9lectronique B2B adapt\u00e9e \u00e0 vos besoins uniques en mati\u00e8re de tarification, nous avons ce qu\u2019il vous faut.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-075231d elementor-invisible elementor-widget elementor-widget-post-featured\" data-id=\"075231d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"post-featured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2019\/07\/KEC-blog-visionaryCEO-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">B2B<\/div>\n                                                                            <div class=\"cat\">Blogue<\/div>\n                                                                            <div class=\"cat\">Ecommerce<\/div>\n                                                                    <\/div>\n                                                        <label>Comment optimiser la rentabilit\u00e9 de votre commerce \u00e9lectronique B2B?<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=33770\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/03\/KEC-blog-Turnover-1200x628-Wp-EN-2-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">B2B<\/div>\n                                                                            <div class=\"cat\">Blogue<\/div>\n                                                                            <div class=\"cat\">Ecommerce<\/div>\n                                                                    <\/div>\n                                                        <label>Votre guide complet des caract\u00e9ristiques essentielles des plateformes de commerce \u00e9lectronique B2B<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=17055\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/01\/KEC-ebook-cover-ChooseFutureProof-FR-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">Ebook<\/div>\n                                                                    <\/div>\n                                                        <label>Comment choisir une plateforme de commerce \u00e9lectronique adapt\u00e9e au march\u00e9 B2B et B2C<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=11909\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Simplifier la tarification complexe dans le commerce B2B \u2014 d\u00e9finitivement. Pour chaque ensemble unique de conditions tarifaires que vous convenez avec un client, vous devez \u00eatre en mesure de tenir cette promesse &#8211; quel que soit le mode d\u2019achat choisi par le client. Voici comment naviguer parmi les strat\u00e9gies de tarification complexe dans le commerce B2B et pr\u00e9senter le prix ad\u00e9quat au client ad\u00e9quat lors de chaque transaction en ligne. Qu\u2019est-ce qui rend la tarification B2B si compliqu\u00e9e avec le commerce \u00e9lectronique ? Avec le B2B, il n\u2019existe pas de prix fixe. Pour chaque acheteur, il existe des conditions de<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9630,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-52082","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/52082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/comments?post=52082"}],"version-history":[{"count":0,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/52082\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/9630"}],"wp:attachment":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/media?parent=52082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}