{"id":51989,"date":"2024-09-12T15:23:35","date_gmt":"2024-09-12T19:23:35","guid":{"rendered":"https:\/\/k-ecommerce.com\/?page_id=51989"},"modified":"2024-09-26T15:05:16","modified_gmt":"2024-09-26T19:05:16","slug":"portail-client-b2b","status":"publish","type":"page","link":"https:\/\/k-ecommerce.com\/fr\/modele-daffaires\/portail-client-b2b","title":{"rendered":"Portail client B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"51989\" class=\"elementor elementor-51989 elementor-51753\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d805e72 e-con-full e-flex e-con e-parent\" data-id=\"d805e72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-102ec37 col-full-left-xl col-full-left-xxl e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"102ec37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de922a2 elementor-widget elementor-widget-heading\" data-id=\"de922a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Faites passer vos acheteurs \u00e0 la vitesse sup\u00e9rieure avec un portail client B2B accessible autant pour eux que pour vous.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c47a0 elementor-widget elementor-widget-text-editor\" data-id=\"c8c47a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est temps d\u2019am\u00e9liorer l\u2019accompagnement des acheteurs et le soutien aux ventes en B2B. Voici comment un portail de services en ligne permet non seulement de mieux accompagner vos clients, mais \u00e9galement de r\u00e9pondre facilement aux besoins des adeptes du num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-122bc40 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"122bc40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c61d2 elementor-widget elementor-widget-image\" data-id=\"49c61d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"870\" height=\"628\" src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/01\/KEC-blog-BoostProductivity-870x628-Wp.jpg\" class=\"attachment-large size-large wp-image-39236\" alt=\"\" srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/01\/KEC-blog-BoostProductivity-870x628-Wp.jpg 870w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/01\/KEC-blog-BoostProductivity-870x628-Wp-300x217.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/01\/KEC-blog-BoostProductivity-870x628-Wp-768x554.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/01\/KEC-blog-BoostProductivity-870x628-Wp-600x433.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/01\/KEC-blog-BoostProductivity-870x628-Wp-500x361.jpg 500w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc4753 e-flex e-con-boxed e-con e-parent\" data-id=\"7dc4753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2db8cb0 e-con-full e-flex e-con e-child\" data-id=\"2db8cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e99c85 elementor-widget elementor-widget-heading\" data-id=\"7e99c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qui rend les portails client B2B si populaires&nbsp;?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa762f e-con-full e-flex e-con e-child\" data-id=\"caa762f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dc8ea5 e-con-full e-flex e-con e-child\" data-id=\"5dc8ea5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0180132 elementor-widget elementor-widget-text-editor\" data-id=\"0180132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avions jusqu\u2019ici l\u2019habitude de consid\u00e9rer les sites Web B2B comme des canaux ax\u00e9s sur l\u2019approvisionnement, o\u00f9 les clients pouvaient acc\u00e9der \u00e0 un vaste catalogue de produits et passer des commandes. Mais cela impliquait souvent de devoir passer du temps \u00e0 saisir les r\u00e9f\u00e9rences des produits ou \u00e0 t\u00e9l\u00e9charger un fichier CSV, avec peu de chances d\u2019acc\u00e9l\u00e9rer le processus ou d\u2019aller plus loin dans le libre-service.<\/p><p>Aujourd\u2019hui, non seulement les sites de commerce \u00e9lectronique B2B sont plus sophistiqu\u00e9s et ax\u00e9s sur l\u2019exp\u00e9rience client, mais les portails client B2B gagnent aussi en popularit\u00e9. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d22079 e-con-full e-flex e-con e-child\" data-id=\"9d22079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68950c1 elementor-widget elementor-widget-text-editor\" data-id=\"68950c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pourquoi ?<\/p><ul><li>Parce que <a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\">75\u00a0% des clients B2B<\/a> pr\u00e9f\u00e8rent une exp\u00e9rience de vente sans intervention d\u2019un repr\u00e9sentant.<\/li><li>La possibilit\u00e9 d\u2019accepter des commandes 24\/7, 365 jours par ann\u00e9e est synonyme de potentiel de croissance quasiment illimit\u00e9, de diminution des co\u00fbts op\u00e9rationnels et d\u2019accompagnement des clients. <\/li><li>En effet, des fonctionnalit\u00e9s aussi simples que la mise \u00e0 jour de l\u2019\u00e9tat d\u2019une commande dans un compte client peuvent permettre \u00e0 une entreprise B2B d\u2019\u00e9conomiser plus de 25 000 dollars par an en co\u00fbts de suivi des commandes, tout en augmentant ses ventes en ligne.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25c7a95 e-con-full e-flex e-con e-child\" data-id=\"25c7a95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c23b2 elementor-widget elementor-widget-text-editor\" data-id=\"b5c23b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toutefois, si les options en libre-service sont pr\u00e9f\u00e9r\u00e9es par une majorit\u00e9 d\u2019acheteurs du B2B, nombreux sont ceux qui appr\u00e9cient encore les interactions personnalis\u00e9es et les conseils des repr\u00e9sentants commerciaux.<\/p><p>Sachant cela, les fournisseurs de B2B qui proposent des portails client doivent s\u2019efforcer de trouver un \u00e9quilibre entre les capacit\u00e9s de libre-service et l\u2019assistance personnalis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3583f4c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3583f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/cas-dutilisation\/b2b-fr\/portails-b2b\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9734155 e-flex e-con-boxed e-con e-parent\" data-id=\"9734155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b1363b e-con-full e-flex e-con e-child\" data-id=\"2b1363b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cfb03 elementor-widget elementor-widget-heading\" data-id=\"a7cfb03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne un portail B2B en libre-service ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ee751e e-con-full e-flex e-con e-child\" data-id=\"7ee751e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1726ad9 e-con-full e-flex e-con e-child\" data-id=\"1726ad9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a65e9 elementor-widget elementor-widget-text-editor\" data-id=\"26a65e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les portails B2B mettent \u00e0 la disposition du client des donn\u00e9es compl\u00e8tes sur les produits et les prix, toujours \u00e0 la demande. Ils sont dot\u00e9s d\u2019outils de recherche puissants qui permettent aux clients de trouver rapidement les articles qu\u2019ils souhaitent. Le plus souvent, un portail B2B offre \u00e0 vos acheteurs (et \u00e0 vos repr\u00e9sentants Ventes et Services) un moyen simple d\u2019acc\u00e9der aux \u00e9l\u00e9ments suivants, de les consulter et de les g\u00e9rer :<\/p><ul><li>Contact<\/li><li>Passerelles de paiement pr\u00e9f\u00e9r\u00e9es<\/li><li>Adresse de livraison<\/li><li>Pr\u00e9f\u00e9rences du compte<\/li><li>Historique des achats<\/li><\/ul><p>Un portail B2B permet de simplifier les commandes group\u00e9es, d\u2019adapter les prix et les conditions de paiement, de simplifier le r\u00e9approvisionnement et de proposer un catalogue de produits sp\u00e9cialis\u00e9s afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur. Vous pouvez ainsi offrir \u00e0 vos acheteurs la possibilit\u00e9 de g\u00e9rer eux-m\u00eames tout ou partie du processus d\u2019achat, tout en permettant \u00e0 vos \u00e9quipes de proposer une assistance rapide en cas de besoin.<\/p><p>Pensez-y : un moyen s\u00fbr pour un acheteur B2B de consulter les options des produits, de passer des commandes, de suivre ses livraisons, de consulter et de payer ses factures, et de communiquer avec son vendeur, le tout depuis une plateforme unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fee241 e-con-full e-flex e-con e-child\" data-id=\"3fee241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8319a04 elementor-widget elementor-widget-image\" data-id=\"8319a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-06.jpg\" class=\"attachment-large size-large wp-image-51738 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-06.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-06-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-06-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-06-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-06-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2882c38 e-flex e-con-boxed e-con e-parent\" data-id=\"2882c38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4843321 e-con-full e-flex e-con e-child\" data-id=\"4843321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba983bb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ba983bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:49}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:40}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29027bb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"29027bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:49}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:40}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3b606a e-con-full e-flex e-con e-child\" data-id=\"c3b606a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-062b13d elementor-widget elementor-widget-text-editor\" data-id=\"062b13d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab \u00c0 toutes les \u00e9tapes de l\u2019achat, les acheteurs B2B utilisent des outils pour ex\u00e9cuter des t\u00e2ches et effectuer des achats par eux-m\u00eames. Il est rassurant de constater qu\u2019ils accordent toujours de l\u2019importance aux interactions avec les repr\u00e9sentants commerciaux et les experts produits. Cependant, les \u00e9quipes de vente n\u2019ont pas suivi l\u2019\u00e9volution des pratiques num\u00e9riques des acheteurs, ce qui entra\u00eene une r\u00e9duction d&#8217;opportunit\u00e9s dans le pipeline de vente, un allongement des cycles de vente et une plus grande frustration des clients.<\/p><p>En 2023, 63 % des entreprises B2B ont d\u00e9clar\u00e9 que les comportements d\u2019achat num\u00e9riques auraient un impact significatif sur leur organisation au cours des deux prochaines ann\u00e9es. Mais jusqu\u2019\u00e0 pr\u00e9sent, seules 37 % d\u2019entre elles ont fait de la num\u00e9risation du parcours de l\u2019acheteur une priorit\u00e9 absolue. \u00bb<\/p><p>\u2013<a href=\"https:\/\/www.forrester.com\/blogs\/self-service-buying-is-a-wake-up-call-for-b2b-sales\/\" target=\"_blank\" rel=\"noopener\"><strong style=\"color: #ffffff;\">Forrester<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f6df92 e-flex e-con-boxed e-con e-parent\" data-id=\"6f6df92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7e1b9d e-con-full e-flex e-con e-child\" data-id=\"c7e1b9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c6b1b elementor-widget elementor-widget-heading\" data-id=\"72c6b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En quoi les acheteurs B2B sont-ils gagnants avec un portail en ligne d\u00e9di\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cacc1cf elementor-widget elementor-widget-text-editor\" data-id=\"cacc1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd\u2019hui, les acheteurs consacrent seulement <a href=\"https:\/\/www.demandgenreport.com\/demanding-views\/the-rise-of-the-empowered-b2b-buyer-how-to-create-seamless-self-service-digital-experiences\/47408\/#:~:text=More%20B2B%20Buyers%20Are%20Digital%20Natives&amp;amp;text=According%20to%20Gartner%20research%2C%20modern,pressure%20of%20traditional%20sales%20tactics.\" target=\"_blank\" rel=\"noopener\">17\u00a0% de leur parcours d\u2019achat total<\/a> \u00e0 l\u2019interaction directe avec un repr\u00e9sentant commercial. Cela signifie que votre \u00e9quipe est passive pendant plus de 80 % du temps consacr\u00e9 aux achats par votre client, et que des capacit\u00e9s de libre-service fiables ne sont pas n\u00e9gociables pour les leaders du B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea1a37d e-con-full e-flex e-con e-child\" data-id=\"ea1a37d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d11dcb e-con-full e-flex e-con e-child\" data-id=\"9d11dcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0abb40 elementor-widget elementor-widget-counter\" data-id=\"f0abb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"83\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc0016 elementor-widget elementor-widget-text-editor\" data-id=\"dcc0016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>du parcours d\u2019achat des acheteurs B2B se d\u00e9roulent de mani\u00e8re ind\u00e9pendante, sans aucune interaction avec un repr\u00e9sentant commercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aea4931 e-con-full e-flex e-con e-child\" data-id=\"aea4931\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbf645 elementor-widget elementor-widget-text-editor\" data-id=\"6bbf645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heureusement, un portail en ligne sur lequel vos acheteurs peuvent compter est synonyme d\u2019importants b\u00e9n\u00e9fices.<\/p><p>Avec un portail en libre-service, vous pouvez cr\u00e9er une base de connaissances compl\u00e8te avec des FAQ, des tutoriels et des guides de produits adapt\u00e9s \u00e0 vos clients B2B. Ces derniers peuvent ainsi trouver des r\u00e9ponses \u00e0 leurs questions et prendre des d\u00e9cisions d\u2019achat \u00e9clair\u00e9es sans avoir \u00e0 contacter l\u2019\u00e9quipe d\u2019assistance. Sur leur temps personnel, les clients peuvent g\u00e9rer leurs comptes, mettre \u00e0 jour leurs donn\u00e9es personnelles, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-595c50e e-con-full e-flex e-con e-child\" data-id=\"595c50e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-672b21c elementor-widget elementor-widget-spacer\" data-id=\"672b21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02fbc87 elementor-widget elementor-widget-heading\" data-id=\"02fbc87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un portail B2B en ligne int\u00e9gr\u00e9 \u00e0 un syst\u00e8me ERP contribue \u00e9galement \u00e0 garantir :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7a239 elementor-widget elementor-widget-text-editor\" data-id=\"ac7a239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Des exp\u00e9riences client personnalis\u00e9es (comme les catalogues sp\u00e9cifiques \u00e0 l\u2019utilisateur aliment\u00e9s par k-ecommerce)<\/li><li>Une navigation simplifi\u00e9e pour les acheteurs (filtrage par attribut, simplification de l\u2019exp\u00e9rience utilisateur et plus grande facilit\u00e9 \u00e0 se frayer un chemin parmi un nombre incalculable de r\u00e9f\u00e9rences de produits)<\/li><li>Une tarification et des modalit\u00e9s de paiement personnalis\u00e9es<\/li><li>Des possibilit\u00e9s de commandes group\u00e9es<\/li><li>Des fonctions de renouvellement rapide de commande <\/li><li>Des mod\u00e8les de commande personnalis\u00e9s<\/li><\/ul><p>Mais pourquoi votre syst\u00e8me ERP constitue-t-il un \u00e9l\u00e9ment aussi essentiel de l\u2019\u00e9quation ? Et qu\u2019est-ce que votre \u00e9quipe a \u00e0 y gagner ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8e633 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fd8e633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/blogue\/integration-erp-commerce-electronique\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bef8e7 e-flex e-con-boxed e-con e-parent\" data-id=\"5bef8e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ca6654 e-con-full e-flex e-con e-child\" data-id=\"2ca6654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e360212 elementor-widget elementor-widget-heading\" data-id=\"e360212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans quelle mesure un portail B2B aliment\u00e9 par un syst\u00e8me ERP vous aide-t-il \u00e0 orienter, consulter et assister les acheteurs en ligne ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdc4966 e-con-full e-flex e-con e-child\" data-id=\"fdc4966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-738066d e-con-full e-flex e-con e-child\" data-id=\"738066d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2f304 elementor-widget elementor-widget-text-editor\" data-id=\"ad2f304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u00f4t\u00e9 client, l\u2019int\u00e9gration d\u2019un ERP signifie que vos clients obtiennent toujours des informations compl\u00e8tes et actualis\u00e9es sur les produits et les prix depuis votre portail client. Ils peuvent voir quels produits sont disponibles et quel est leur prix, et toujours obtenir des donn\u00e9es compl\u00e8tes sur les produits. Mais ce qui est tout aussi important, c\u2019est que ces m\u00eames informations sont disponibles pour vos repr\u00e9sentants commerciaux.<\/p><p>L\u2019int\u00e9gration d\u2019un ERP permet de simplifier les donn\u00e9es commerciales de votre entreprise, y compris les informations sur la tarification. Elle garantit l\u2019existence d\u2019une version unique de toutes les donn\u00e9es dans une base de donn\u00e9es unifi\u00e9e. Cela \u00e9limine le probl\u00e8me du silo d\u2019informations auquel sont confront\u00e9es de nombreuses entreprises B2B. Lorsque les clients s\u2019adressent \u00e0 votre \u00e9quipe pour lui poser des questions, vos repr\u00e9sentants ont toutes les r\u00e9ponses \u00e0 port\u00e9e de main. Cela permet de cr\u00e9er une relation davantage ax\u00e9e sur le client, dans laquelle le repr\u00e9sentant commercial joue le r\u00f4le de conseiller, et tous deux b\u00e9n\u00e9ficient d\u2019une interaction depuis un seul portail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494e0ce elementor-align-left elementor-widget elementor-widget-button\" data-id=\"494e0ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/demo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons-en<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd5e7ec e-con-full e-flex e-con e-child\" data-id=\"bd5e7ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f80ec1 elementor-widget elementor-widget-text-editor\" data-id=\"1f80ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez k-ecommerce, nous rendons tout cela possible gr\u00e2ce \u00e0 :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568074f elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"568074f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une saisie rapide des commandes (utilisation des codes produits et des r\u00e9f\u00e9rences)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une gestion des devis (afin de permettre aux acheteurs de demander, suivre, n\u00e9gocier, configurer et m\u00eame partager des devis personnalis\u00e9s au sein de l\u2019unit\u00e9 d\u2019achat)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une simplification des commandes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La simplification des commandes sur la base des produits fr\u00e9quemment achet\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Des commandes par r\u00e9f\u00e9rence et la saisie des commandes par quantit\u00e9 <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Des recherches pr\u00e9cises dans le catalogue de produits <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une fonctionnalit\u00e9 de recherche de pi\u00e8ces d\u00e9tach\u00e9es par ann\u00e9e\/marque\/mod\u00e8le<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d45845 e-flex e-con-boxed e-con e-parent\" data-id=\"4d45845\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97f373b e-con-full e-flex e-con e-child\" data-id=\"97f373b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ebeb5 elementor-widget elementor-widget-image\" data-id=\"75ebeb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"784\" height=\"498\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/portal.png\" class=\"attachment-large size-large wp-image-51761 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/portal.png 784w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/portal-300x191.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/portal-768x488.png 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/portal-600x381.png 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/portal-500x318.png 500w\" data-sizes=\"(max-width: 784px) 100vw, 784px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 784px; --smush-placeholder-aspect-ratio: 784\/498;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75be812 elementor-widget elementor-widget-heading\" data-id=\"75be812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi un portail pour vos \u00e9quipes internes ? Pour une plus grande efficacit\u00e9, une s\u00e9curit\u00e9 renforc\u00e9e et une meilleure gestion des comptes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0689fe e-con-full e-flex e-con e-child\" data-id=\"b0689fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-359ba29 e-con-full e-flex e-con e-child\" data-id=\"359ba29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b7f2f elementor-widget elementor-widget-text-editor\" data-id=\"79b7f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un portail client B2B aliment\u00e9 par un syst\u00e8me ERP peut servir d\u2019outil tout-en-un \u00e0 vos repr\u00e9sentants commerciaux pour leur permettre d\u2019acqu\u00e9rir des connaissances sur les acheteurs, afin d\u2019accro\u00eetre leur productivit\u00e9. Avec k-ecommerce, vous pouvez \u00e9galement compter sur une solution B2B qui offre un niveau de conformit\u00e9 in\u00e9gal\u00e9 en mati\u00e8re de s\u00e9curit\u00e9, de sorte que les donn\u00e9es de vos acheteurs restent prot\u00e9g\u00e9es \u00e0 tout moment.<\/p><p>Un portail client B2B avec k-ecommerce peut aider vos \u00e9quipes \u00e0 travailler plus rapidement, plus intelligemment, et en ayant l\u2019esprit plus tranquille.<\/p><p>Pour convaincre les repr\u00e9sentants commerciaux sceptiques d\u2019adopter un portail client, posez-leur la question suivante :<\/p><p><strong>Besoin de pr\u00e9cision en mati\u00e8re de commandes ?<\/strong><\/p><p>Sur les portails de commerce \u00e9lectronique B2B, l\u2019utilisation de codes de commande rapide (codes produits, codes client, r\u00e9f\u00e9rences, codes sp\u00e9cifiques aux clients ou codes fournisseurs) aide les acheteurs \u00e0 passer leurs commandes tout en \u00e9vitant les erreurs et en gagnant beaucoup de temps.<\/p><p><strong>Envie d\u2019une meilleure fa\u00e7on d\u2019aborder vos t\u00e2ches quotidiennes ?<\/strong><\/p><p>Avec un portail B2B, les repr\u00e9sentants commerciaux peuvent acc\u00e9der \u00e0 des profils de clients complets afin de comprendre leurs habitudes d\u2019achat et d\u2019adapter leur approche commerciale en cons\u00e9quence. Ils peuvent \u00e9galement v\u00e9rifier la disponibilit\u00e9 des produits et les niveaux de stock en temps r\u00e9el afin de fournir des informations pr\u00e9cises et m\u00eame r\u00e9aliser des ventes additionnelles (up-selling) ou crois\u00e9es de produits connexes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5836b14 e-con-full e-flex e-con e-child\" data-id=\"5836b14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3c31c elementor-widget elementor-widget-text-editor\" data-id=\"2e3c31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un portail de vente permet \u00e9galement \u00e0 votre \u00e9quipe :<\/p><ul><li>D\u2019avoir acc\u00e8s aux donn\u00e9es financi\u00e8res : Elles peuvent consulter les limites de cr\u00e9dit d\u2019un client, son historique de paiement et ses factures en souffrance. Cela devient crucial lorsqu\u2019il s\u2019agit de n\u00e9gocier des conditions, de proposer des r\u00e9ductions et de r\u00e9pondre aux questions relatives au paiement.<\/li><li>D\u2019am\u00e9liorer les pr\u00e9visions de ventes : Gr\u00e2ce aux donn\u00e9es combin\u00e9es du portail de commerce \u00e9lectronique et du syst\u00e8me ERP, votre \u00e9quipe peut analyser les tendances, identifier les produits les plus vendus et pr\u00e9voir les ventes futures. Cela les aide \u00e0 planifier et \u00e0 fixer des objectifs de vente r\u00e9alistes.<\/li><\/ul><p><strong>La s\u00e9curit\u00e9 des canaux B2B en ligne vous pr\u00e9occupe ?<\/strong><\/p><p>Les achats B2B impliquent souvent des sommes d\u2019argent importantes et des donn\u00e9es sensibles. C\u2019est pourquoi les portails client B2B disposent g\u00e9n\u00e9ralement de fonctions de s\u00e9curit\u00e9 robustes telles que des syst\u00e8mes de d\u00e9tection d\u2019intrusion, des pares-feux et un cryptage SSL (Secure Sockets Layer) afin de prot\u00e9ger les donn\u00e9es et les transactions des clients.<\/p><p>Par exemple, la certification PCI de k-ecommerce prot\u00e8ge les donn\u00e9es des cartes bancaires de vos clients et leur offre le plus haut niveau de s\u00e9curit\u00e9 possible. De plus, notre cloud est enti\u00e8rement certifi\u00e9 PCI-DSS (Payment Card Industry Data Security Standard), ce qui permet \u00e0 votre entreprise de se conformer encore plus facilement \u00e0 la norme PCI-DSS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc1a93 e-flex e-con-boxed e-con e-parent\" data-id=\"5dc1a93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6.3,&quot;sizes&quot;:[]},&quot;background_motion_fx_range&quot;:&quot;page&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86eaa35 elementor-widget elementor-widget-heading\" data-id=\"86eaa35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PORTAIL CLIENT B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e22bc28 e-flex e-con-boxed e-con e-parent\" data-id=\"e22bc28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc82607 e-con-full e-flex e-con e-child\" data-id=\"cc82607\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1c88f elementor-widget elementor-widget-heading\" data-id=\"3c1c88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En quoi votre portail client B2B en ligne peut-il \u00eatre synonyme de \u00ab gains omnicanaux \u00bb majeurs ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0358536 e-con-full e-flex e-con e-child\" data-id=\"0358536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0de30a6 e-con-full e-flex e-con e-child\" data-id=\"0de30a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65aaf4d elementor-widget elementor-widget-text-editor\" data-id=\"65aaf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les acteurs B2B les plus performants renforcent leurs capacit\u00e9s de vente en combinant les meilleures tactiques. Lesquelles ? Des \u00e9quipes de vente et de service omnicanal. Une technologie avanc\u00e9e et une automatisation. Une hyperpersonnalisation aliment\u00e9e par les donn\u00e9es.<\/p><p>En fait :<\/p><ul><li>Les entreprises qui utilisent la combinaison ad\u00e9quate de tactiques comme celles-ci ont <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/next-gen-b2b-sales-how-three-game-changers-grabbed-the-opportunity\" target=\"_blank\" rel=\"noopener\">deux fois plus de chances<\/a> de voir leur part de march\u00e9 augmenter de 10 % ou plus.<\/li><li>Les meilleurs vendeurs B2B ont vu leur chiffre d\u2019affaires augmenter jusqu\u2019\u00e0 20 % et leur productivit\u00e9 s\u2019accro\u00eetre de 25 % en red\u00e9finissant les approches GTM par le biais des ventes hybrides.<\/li><\/ul><p>Avec un tel avantage en jeu, il n\u2019est pas surprenant que les entreprises B2B continuent d\u2019investir dans des portails client pour am\u00e9liorer les interactions avec les acheteurs. Qu\u2019il s\u2019agisse d\u2019acheter sur un appareil mobile, par t\u00e9l\u00e9phone ou sur votre site Web, il est essentiel de pouvoir rencontrer et desservir les clients et leur vendre des produits l\u00e0 o\u00f9 ils se trouvent.<\/p><p>Un portail client aliment\u00e9 par les donn\u00e9es de l\u2019ERP actualis\u00e9es constitue l\u2019outil id\u00e9al pour y parvenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d10d137 e-con-full e-flex e-con e-child\" data-id=\"d10d137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-798237c elementor-widget elementor-widget-image\" data-id=\"798237c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-03.jpg\" class=\"attachment-large size-large wp-image-51732 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-03.jpg 800w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-03-300x225.jpg 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-03-768x576.jpg 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-03-600x450.jpg 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/usecases-pricing-img-03-500x375.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce762b4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ce762b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/blog\/use-cases\/b2b\/omnichannel-consultant-changing-role-b2b-sales\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f11ade5 e-flex e-con-boxed e-con e-parent\" data-id=\"f11ade5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-974c2eb e-con-full e-flex e-con e-child\" data-id=\"974c2eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-100a66e elementor-widget elementor-widget-heading\" data-id=\"100a66e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le moyen d\u2019\u00e9voluer sans perturbation dans le secteur du B2B est enfin arriv\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa0293 elementor-widget elementor-widget-text-editor\" data-id=\"1fa0293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec k-ecommerce, vous pouvez faire \u00e9voluer vos op\u00e9rations B2B en toute confiance : sans jamais avoir \u00e0 sacrifier vos marges, vos m\u00e9thodes de travail ou vos performances.<strong> (Cela vaut m\u00eame en cas de changement de syst\u00e8me ERP ou de passage d\u2019un syst\u00e8me \u00e0 l\u2019autre.)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e56890 e-con-full e-flex e-con e-child\" data-id=\"8e56890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cdc720b e-con-full e-flex e-con e-child\" data-id=\"cdc720b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c284b50 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c284b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acc\u00e8s contr\u00f4l\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tarification sp\u00e9cifique au client<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Catalogues sp\u00e9cifiques aux clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CMS int\u00e9gr\u00e9 et flexible<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Support multisites<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Support multi-ERP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pas de tarification au volume brut<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd766d elementor-widget elementor-widget-text-editor\" data-id=\"0dd766d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est la promesse de k-ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a62266f elementor-widget elementor-widget-button\" data-id=\"a62266f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/k-ecommerce.com\/fr\/demo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6068799 elementor-widget elementor-widget-image\" data-id=\"6068799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"621\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/laptop-audiowave-1024x621.png\" class=\"attachment-large size-large wp-image-51771 lazyload\" alt=\"\" data-srcset=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/laptop-audiowave-1024x621.png 1024w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/laptop-audiowave-300x182.png 300w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/laptop-audiowave-768x466.png 768w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/laptop-audiowave-600x364.png 600w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/laptop-audiowave-500x303.png 500w, https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/09\/laptop-audiowave.png 1498w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/621;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a349c6c elementor-widget elementor-widget-spacer\" data-id=\"a349c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a6a49 dots testimony e-flex e-con-boxed e-con e-parent\" data-id=\"74a6a49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce373a6 e-con-full e-flex e-con e-child\" data-id=\"ce373a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee37aa elementor-widget elementor-widget-heading\" data-id=\"eee37aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les pros du B2B adorent-ils  <span style=\"color: #e00600\">\u2665<\/span> k-ecommerce ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbc8f9 elementor-invisible elementor-widget elementor-widget-slider-testimony\" data-id=\"efbc8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"slider-testimony.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                        <div class=\"slider-testimony\">\n                            <div>\n                    <div class=\"row align-items-center justify-content-between\">\n                        <div class=\"col-xl-5 img-container d-flex justify-content-center\">\n                            <div class=\"img-wrapper\">\n                                                                    <img decoding=\"async\" data-src=\"https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/01\/testimonial-JRW2.png\" alt=\"testimonial-JRW2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 654px; --smush-placeholder-aspect-ratio: 654\/654;\">\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"col-xl-6\">\n                            \n                            \n                            <p class=\"testimony-container font-weight-light\">\n                                \u00ab Nous ne voulions pas d\u2019une pr\u00e9sentation typique d\u2019une boutique en ligne. Nous voulions davantage une liste de produits, avec des quantit\u00e9s de commandes standard et des prix sp\u00e9cifiques au client, o\u00f9 les acheteurs pouvaient facilement saisir et soumettre leur commande \u00bb                            <\/p>\n\n                            <p class=\"text-primary font-weight-bold author\">David Harris<\/p>\n                            <p class=\"position\">Pr\u00e9sident, John R. White<\/p>\n                                                                                        <div class=\"mt-4\">\n                                    <a class=\"btn\" href=\"https:\/\/k-ecommerce.com\/fr\/reussites\/john-r-white\" target=\"_blank\">En savoir plus<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n\n        \n        <script>\n            (function ($) {\n\n            })(jQuery);\n        <\/script>\n    \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f04c561 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f04c561\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa293fb\" data-id=\"aa293fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd3ddd2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cd3ddd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ressources suppl\u00e9mentaires pour vos \u00e9quipes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d58fe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d58fe5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c3b41c8\" data-id=\"c3b41c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a6fd3c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6a6fd3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Du libre-service B2B en ligne \u00e0 l\u2019accompagnement num\u00e9rique des acheteurs, d\u00e9couvrez pourquoi les portails client B2B sont essentiels \u00e0 la r\u00e9ussite omnicanale et \u00e0 la croissance durable d\u2019une entreprise.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b782463 elementor-invisible elementor-widget elementor-widget-post-featured\" data-id=\"b782463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"post-featured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2024\/01\/KEC-blog-Trends-Wp-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">B2B<\/div>\n                                                                            <div class=\"cat\">Blogue<\/div>\n                                                                            <div class=\"cat\">Ecommerce<\/div>\n                                                                    <\/div>\n                                                        <label>Tendances du commerce \u00e9lectronique B2B : \u00c0 quoi s\u2019attendre en 2024<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=39648\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/10\/KEC-ebook-GrowB2BSales-cover-FR-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">Ebook<\/div>\n                                                                    <\/div>\n                                                        <label>Comment le commerce \u00e9lectronique int\u00e9gr\u00e9 au ERP peut stimuler les ventes B2B<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=34192\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"fiche\">\n                    <div class=\"inner\">\n                        <div class=\"img lazyload\"\n                             style=\"background:inherit;\" data-bg=\"url(https:\/\/k-ecommerce.com\/wp-content\/uploads\/2023\/09\/KEC-blog-LeverageB2B-1200x628-Wp-1-600x400.jpg) no-repeat center center \/ cover\"><\/div>\n                        <div class=\"bottom\">\n                                                            <div class=\"cats\">\n                                                                            <div class=\"cat\">B2B<\/div>\n                                                                            <div class=\"cat\">Blogue<\/div>\n                                                                            <div class=\"cat\">Ecommerce<\/div>\n                                                                    <\/div>\n                                                        <label>Tirer parti des portails libre-service B2B pour vos clients et votre entreprise<\/label>\n                            <!--                    <p>--><!--<\/p>-->\n                            <a href=\"https:\/\/k-ecommerce.com\/fr?post_type=post&p=30356\">Lire l'article<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faites passer vos acheteurs \u00e0 la vitesse sup\u00e9rieure avec un portail client B2B accessible autant pour eux que pour vous. Il est temps d\u2019am\u00e9liorer l\u2019accompagnement des acheteurs et le soutien aux ventes en B2B. Voici comment un portail de services en ligne permet non seulement de mieux accompagner vos clients, mais \u00e9galement de r\u00e9pondre facilement aux besoins des adeptes du num\u00e9rique. Qu\u2019est-ce qui rend les portails client B2B si populaires&nbsp;? Nous avions jusqu\u2019ici l\u2019habitude de consid\u00e9rer les sites Web B2B comme des canaux ax\u00e9s sur l\u2019approvisionnement, o\u00f9 les clients pouvaient acc\u00e9der \u00e0 un vaste catalogue de produits et passer des<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9630,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-51989","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/51989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/comments?post=51989"}],"version-history":[{"count":0,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/51989\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/pages\/9630"}],"wp:attachment":[{"href":"https:\/\/k-ecommerce.com\/fr\/wp-json\/wp\/v2\/media?parent=51989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}