Boost Your Business Productivity with an Integrated Ecommerce Solution for Microsoft Dynamics 365 Business Central

1 December 2021

Whether you’ve recently embarked on your ecommerce journey, are thinking about launching a web store, or are an ecommerce veteran, running an online business involves a wide range of complex processes and affects all departments within your organization.

Overseeing an ecommerce program, especially during a global pandemic, can be stressful and will certainly keep you on your toes as you strive to stay one step ahead of ever-evolving customer expectations and trends. If you’re doing too many manual, repetitive tasks that leave you feeling like you’re trying to glue all the pieces of the ecommerce puzzle together by hand, it could be a sign that it’s time to make a change. Small yet time-consuming tasks can add up and take a significant toll on your productivity in the long run.

Fortunately, there are ways to make your life easier if you take the right approach. Here are five ways an ERP-integrated ecommerce platform for Microsoft Dynamics 365 Business Central can make your business more productive:

1. Put an end to siloed data

Often, the most time-consuming part of running an online store is data manipulation—the arduous process of organizing and adjusting your data to make it easier to read and act on. An integrated system can jump-start your progress; instead of starting from scratch, you can start maximizing your return on investment right away.

An ERP-integrated ecommerce platform for Business Central provides data synchronization, ensuring all the information you need is at your fingertips! Your ERP and web store share all customer information, from billing and shipping addresses and company contacts to account updates. With a single view of your customer data, you no longer need to log in to different systems to get a clear, comprehensive picture of your business. Everything is in one place, whenever you need it.

2. Streamline your operations

Reduce manual errors

Manual data entry and human errors can not only cost you time and money, but also drive away customers—something you can’t afford in today’s highly competitive market. With Microsoft Dynamics 365 Business Central, your product, pricing, customer, order, invoice, shipping, and tax data all update automatically. New orders transfer to your ERP to be fulfilled the moment they’re placed, while your ERP invoices the order automatically. The entire process is automated, for streamlined operations from start to finish!

Save time and money

By eliminating tasks that would be time-consuming and error-prone if done manually, you can recover up to 20% of your workweek and spend your precious time on other important tasks. In addition, with less need for manual data entry, you can expect to lower your operational costs by as much as 50% in the first five years. The money you save can be put back into improving efficiency as your business grows.

Ensure your inventory is accurate

With Microsoft Dynamics 365 Business Central, your global inventory will update automatically as orders ship out and items come back in stock, ensuring the around-the-clock accuracy that today’s customers have come to expect. When you have an ERP-integrated ecommerce platform, all your channels display an accurate, up-to-the-minute portrait of your inventory. The chances of losing another sale to inventory errors are slim to none!

3. Enhance your customer experience

Business as usual won’t cut it anymore. Customer expectations have changed, causing a shift in the industry. Today, businesses need to focus as much on delivering a seamless, user-friendly customer experience across all touchpoints as they do on ensuring their internal and back-end processes are up to snuff.

B2B retailers also need to consider the customer experience. Much like the everyday online shopper, B2B clients have grown accustomed to today’s customer-centric browsing experience. They now expect to order from responsive, B2C-style websites that feature quick ordering options, easy search tools, and, above all, secure and efficient payment methods, such as accounts, EFTs (electronic funds transfers), and credit cards.

4. Run successful marketing campaigns with ease

Harness customer data

With bilateral data synchronization, you can leverage your customer information to anticipate consumer expectations, questions, and needs. Users can also create more targeted marketing campaigns, including displaying products from past purchases and recurring orders, sending audience-specific messages, and emailing “now in stock” notifications.

Leverage multi-level pricing

Marketing campaigns aren’t just B2C—they can also be B2B. With Microsoft Dynamics 365 Business Central, you can harness the power of flexible, multi-level pricing with quote support. No matter which customer logs in to your website, they’ll see the right pricing for their client group.

Use data to cross-sell and upsell

Today’s customers expect personalization that will help them sift through the massive volume of products on the market to quickly find ones that are right for them. By using customer data based on purchase history, you can easily recommend similar or higher-end products. It’s guaranteed to boost sales and increase customer satisfaction!

5. Enjoy quick and easy integration

With the k‑ecommerce platform, you can enjoy hassle-free, built-in Microsoft Business Central integration that’s quick and easy to implement—no need for a third-party connector. Our team can get you up and running in a matter of weeks!

If you’re currently using Microsoft Dynamics GP and looking to move to Business Central, our e-commerce platform can help you migrate to your web store with minimal disruptions. As your tech stack expands and your transaction volume increases, the k‑ecommerce platform will evolve to meet your needs, ensuring your business is well-positioned to grow digitally.

Start being more productive today

Businesses across the globe, from a multitude of industries, each with their own unique needs, special considerations, and complex challenges, are teaming up with k‑ecommerce for their digital transformation.

k‑ecommerce provides affordable plans with a wide selection of complementary modules and custom development and design options made specifically to work with Microsoft Dynamics 365 Business Central.

Watch this 20-minute demo and start making your business more productive today!