10 Surprising Ways Business Central Can Deliver a Better B2B Ecommerce Experience

1 December 2021

In 2022, over 15,000 businesses worldwide were running on Microsoft Dynamics 365 Business Central, and the adoption rate is growing by 250% year over year. If you’re part of the growing number of businesses that are moving to Business Central and are looking to stand out from the competition, an ERP-integrated ecommerce platform can help you take your online business to the next level. Here’s how.

1. Single-view customer data

Say goodbye to siloed data and hello to real-time data synchronization. With Microsoft Dynamics 365 Business Central, your ERP system and online store can now share all your customer information, from billing and shipping addresses to company contacts and account updates. All the information you need will be at your fingertips, anytime, anywhere!

2. Up-to-the-minute inventory

In today’s fast-paced ecommerce market, where customers can move on to the next web store in a single click or tap, you can’t afford to have outdated inventory. With Microsoft Dynamics 365 Business Central, your global inventory will automatically update as orders ship out and items come back into stock, ensuring around-the-clock accuracy. You’ll never lose another sale because your online inventory isn’t up to date!

3. Streamlined operations

The only way to successfully grow your business is to increase efficiency, and the best way to do that is to streamline your operations by cutting back on cumbersome manual tasks. With Microsoft Dynamics 365 Business Central, the instant a customer places an order, your online store will send it to your ERP system for fulfillment. Your ERP will then send the invoice back to your web store, reducing time spent on manual data entry by 20%! In your first five years of making the switch, you can cut your operational costs by as much as 50%.

4. Fewer manual errors

Not only does manual data entry cost you time and payroll hours, but it can also lead to costly mistakes. In today’s highly competitive ecommerce market, data errors aren’t an option. With Microsoft Dynamics 365 Business Central, your product, pricing, customer, order, invoice, shipping, and tax data will all be updated in real-time. New orders will be sent to your ERP system the second they’re placed, and the ERP system will invoice the order automatically, eliminating the introduction of human errors that can lead to lost business opportunities.

5. Personalized customer experience

To grow your business, you need repeat customers, and the best way to ensure your customers keep coming back is to offer an outstanding personalized customer experience. But to do that, you need customer data. With Microsoft Dynamics 365 Business Central, you can enjoy real-time data synchronization that allows your web store and ERP system to share all your customer data, including billing and shipping addresses, company contacts, and account updates. You can then leverage this information to anticipate customers’ questions or needs and create more targeted marketing campaigns, such as displaying past purchases and recurring orders or sending out “now in stock” email notifications based on your customers’ interests.

6. Unique B2B capabilities

In B2B sales, you’ll likely want to apply different price levels to different customer groups, depending on the nature of each group and what they’re willing to pay. With Microsoft Dynamics 365 Business Central, you’ll enjoy flexible, multi-level pricing with quote support. No matter which group logs in to your website, the right pricing will be displayed.

7. Opportunities for digital growth

If you’re currently on Microsoft Dynamics GP and looking to switch to Business Central, our ERP-integrated ecommerce platform can support you throughout the migration process, ensuring minimal disruptions to your online store. As your tech stack evolves and your transaction volume increases, the k-ecommerce platform will continue to be a good fit, growing right along with you!

8. Cross-selling and upselling

Microsoft Dynamics 365 Business Central gives you easy access to your customers’ purchase history so that you can cross-sell by offering complementary items or upsell by suggesting higher-end products. It’s a great way to boost sales and increase customer satisfaction!

9. Streamlined logistics

The pandemic has changed the fulfillment game, making curbside pickup an essential option. The latest version of k-ecommerce includes this feature due to the sudden demand this past year, especially for items that aren’t easy to ship. The transactions are automatically sent to Business Central, greatly simplifying order management. The curbside pickup feature gives active customers the option of reserving a time slot to pick up their items. Even as pandemic restrictions are lifted, customers continue to appreciate this feature, indicating that curbside pickup may be here to stay!

10. Rapid integration

The k-ecommerce platform features built-in Microsoft Business Central integration for quick and easy incorporation, eliminating the need for a third-party connector. Our team can get the above-mentioned features up and running for you in just a few weeks!

Start your digital evolution today

Businesses around the globe from a variety of sectors, each with their own unique story and complex challenges, all have one thing in common: they’re turning to k-ecommerce for their digital evolution. Why? Because we offer affordable plans with a wide portfolio of supplementary modules and custom development and design options tailored specifically to Microsoft Dynamics 365 Business Central and your individual business needs.

Watch this 20-minute demo and get started on your digital transformation today!