5 Great Ways To Increase Ecommerce Traffic to Your Website23 January 2023
Creating a website for your small business is a crucial first step toward building an online presence. But one thing holds true: creating an ecommerce store doesn’t guarantee success. According to McKinsey & Company’s 2021 B2B Pulse report:
- Around 65% of B2B companies across industries have ecommerce platforms through which they offer end-to-end sales transactions online.
- Ecommerce accounts for 18% of total revenue for an average B2B company.
- Ecommerce is currently the most effective sales channel for B2B companies and has surpassed in-person buying.
Potential customers need to find you first. For B2B companies, organic and paid search together generate around 76% of traffic.
In that sense, implementing strong digital marketing strategies is crucial for prospects to find your online store and convert.
To help you guide prospects to your website organically, we’ll list five powerful strategies that can help with increasing ecommerce traffic.
Let’s dive into it.
- How To Increase Organic Traffic on Ecommerce Websites
- Final Thoughts: 5 Great Ways To Increase Ecommerce Traffic to Your Website
How To Increase Organic Traffic on Ecommerce Websites
Among the best ways to drive traffic to your ecommerce store are the following:
1. Search Engine Optimization (SEO)
Undoubtedly, ranking high on search engine result pages (SERPs) can help drive ecommerce traffic to your online store.
There are many ways to approach SEO. For instance, creating SEO-optimized content through keywords could help you rank favorably among search engines.
To do that, you can use robust SEO tools such as Google Keyword Planner and SERP Keyword Planner to strengthen your website’s SEO rankings during your content creation efforts.
You can also use keyword optimization across all pages on your website regardless of your chosen ecommerce platform. That includes the “about us” and “contact us” pages, landing pages, the homepage, and product pages. You can even use keywords on page URLs and captions to optimize for SEO.
Just make sure to find flexible keywords within your niche. After all, it can be challenging to rank for highly competitive keywords.
One way you can address that is by using long-tail keywords. For example, if you’re selling scented candles, try optimizing to rank for “scented candles that smell like books” instead of just “scented candles.”
Besides keyword optimization, ensuring that your ecommerce site loads quickly and reliably is a must. Both search engine robots and human readers favor speed.
Lastly, make sure your online store is easy to navigate with a logical and intuitive architecture.
2. Organic Social Media
People spend almost 2.5 hours on social media platforms every day. And many of them are searching for new products. According to a survey by The Influencer Marketing Factory, 82% of respondents admitted to having discovered new products on social media.
You can use social media to write posts leading to your online business, promote your products, and announce sales and giveaways. Take advantage of social media features like Instagram Stories, IGTV, and Facebook Reels to drive traffic.
While promoting on social media, remember to look for the platform that best fits your target customer demographic.
For example, if you’re a B2B company, then LinkedIn is a great place to find new customers, as 61 million senior-level influencers are present there.
Just remember not to be too promotional in your social media strategy. Instead, be empathetic and engage with your target audience to build brand loyalty.
3. Content Marketing
A well-planned content marketing strategy can significantly increase ecommerce traffic to your online business. High-quality SEO-optimized content helps you rank higher in SERPs, engage with your target audience, build brand awareness, and drive potential customers to your ecommerce business.
Written content is the most popular and effective. But diversifying your content marketing strategy to include videos, infographics, and podcasts, can help you reach a wider audience.
Use a distinctive brand voice so your potential customers can differentiate you from your competitors. Following a style guide keeps your content professional and consistent.
Again, remember to create content that’s engaging and helpful rather than promotional. The initial purpose of content is to drive traffic, so you need content that makes people want to stay and share.
You can, however, put a compelling call-to-action (CTA) in places where it makes sense to do so (usually at the end). That way, prospects ready to convert will know what to do next.
4. Paid Advertising
In a survey by Clutch, 75% of the 506 participants said they clicked on paid ads for more information.
There are several paid advertising options you could choose from, including:
- Search ads: Text ads appearing at the top of Google’s organic search results.
- Video ads: Ads placed on video platforms like YouTube.
- Display ads: Ads containing text, images, or media displayed across the Google Display Network.
Pay-per-click (PPC) ads, such as Google Ads or Bing Ads, can help ecommerce sellers boost website traffic based on relevant keyword searches.
Paid ad campaigns on social media offer targeting based on demographics, preferences, and location. They can be a great companion to your SEO efforts and help increase traffic to your ecommerce store.
5. Email Marketing
Email marketing campaigns generate a return on investment (ROI) of $36 for every dollar spent. That’s higher than any other digital marketing strategy and more than enough to justify its popularity.
According to HubSpot, around 64% of B2B marketers said their email marketing strategy helped them meet business goals in 2021.
One of the reasons it’s so effective is you can cater to the different segments of your audience. Just segment your subscriber list based on specific parameters (location, preferences, open rates, etc.), personalize the message for each segment, and set up an automated email campaign that does the heavy lifting for you.
Just make sure each email contains a clear-cut CTA that prompts subscribers to do something — whether it’s directing readers to your ecommerce website, offering discounts, or showcasing new products.
However, before you do all that, you need to collect the emails. But how?
Adding CTAs or pop-ups that prompt website visitors to subscribe to your ecommerce site in several locations should help increase email signups. You can also ask followers to subscribe on social media.
We recommend steering away from email lists. In most cases, third-party email lists contain people who haven’t willingly given their email addresses. As a result, they’re more likely to label your emails as spam.
Our Mailchimp integration is a powerful way to ramp up your email marketing strategy. Mailchimp is a leader in email marketing, and k-ecommerce connects to Mailchimp with real-time data feeds, including products, users, coupons, orders, and abandoned carts.
Final Thoughts: 5 Great Ways To Increase Ecommerce Traffic to Your Website
By using these five ecommerce marketing strategies to increase traffic, you can create a solid digital presence for your online store. Start with a few strategies and then scale up as your ecommerce site gains momentum.
Still unsure where to start? Consider an experienced ecommerce partner that provides integrated services and scalability for your new or established ecommerce website.
k-ecommerce is an ecommerce platform that offers everything you need, including integrated payment solutions to help you create and scale your online store. Contact us today to power up your ecommerce business.